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Ivey Business School (Canada)
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Bradley Smoker Inc.: The Licensing Opportunity (Spanish version)
Eric Morse; Ken Mark; Matthew WongCase IVEY-W29905StrategyIn late 2007, the CEO of British Columbia-based Bradley Smoker Inc. was considering a potential licensing opportunity with Beam Global Spirits & Wine, owner of the Jim Beam brand of bourbon drinks. Bradley Smoker was a small Canadian manufacturer of food-smoking machines and bisquettes, which it sold through a variety of retail channels around the world. The current opportunity would see Jim Beam-branded bisquettes produced from wooden barrels us...Starting at €8.20