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Ivey Business School (Canada)
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Eikon Device Inc.: Creating an International Strategy
Anthony GoerzenCase IVEY-9B13M089-EEntrepreneurship, StrategyEikon Device Ltd, a tattoo equipment and supplies firm, has to choose between several alternatives. Their core business is the production of tattoo needles and the power supply that makes tattoo machines operate, selling primarily into the United States and Canada. With increasing international demand however, should they consider establishing a distribution facility abroad? Alternatively, since much of their success is derived from catering to t...Starting at €8.20
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Able Translations: International Strategy at the Crossroads
Anthony GoerzenCase IVEY-9B15M009-EEntrepreneurship, StrategyThe founder of Toronto-based Able Translations has grown the company since 1990 from a single-man operation that did on-site interpreting to a firm of 100 staff in 2014. The firm provides a range of interpreting and translation services on three continents by more than 3,500 qualified language professionals in more than 100 languages. Although an industry leader, the company faces both strong global competitors and a myriad of microbusinesses and...Starting at €8.20
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Health Care Center for the Homeless: Changing with the Times
Mary Conway Dato-on; Eileen Weisenbach KellerCase IVEY-9B10A032-EMarketingBakari Burns, CEO of the Health Care Center for the Homeless (HCCH) in Orlando, Florida, was faced with the daunting task of rebranding the organization. He knew that the organization experienced difficulty with recognition and marketplace distinction, primarily due to the public’s misconceptions about the relationship between HCCH and the Coalition for the Homeless of Central Florida. An external consulting team offered several recommendations f...Starting at €8.20
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Ten Thousand Villages of Cincinnati: The First Year and Beyond
Mary Conway Dato-onCase IVEY-9B10A008-EEntrepreneurship, MarketingTen Thousand Villages (TTV) is a nonprofit fair trade retail organization with a store located in Cincinnati, Ohio. During the store's opening and first two years of operations (2002-2004), Karen, the chair of the board of directors, and Cheryl, the store manager, struggle to develop a customer-focused plan to ensure sales increases for their unique operation. Marketing issues ranging from store location selection to inventory selection and promo...Starting at €8.20
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Lyonbiopôle: The Challenge of Becoming a World-class Biotechnology Cluster
Anthony Goerzen; Ana ColovicCase IVEY-9B09M075-EStrategyIn December 2007, the Economics & International Affairs director of the competitiveness cluster, Lyonbiopôle, was responsible for the international development of the cluster. Lyonbiopôle was one of seven biotechnology clusters in France. Although Lyonbiopôle performed very well at the national level, its visibility as an international cluster in the biotechnology field was uncertain. Yet, for its member firms to thrive in the globalized world of...Starting at €8.20
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Fair Trade Jewellery Co.: Establishing an Ethical Global Value Chain
Anthony Goerzen; Luke FiskeCase IVEY-9B20M139-EEntrepreneurship, StrategyIn August 2019, Fair Trade Jewellery Co., a mid-size jewellery retailer based in Toronto, Canada, was wondering how to ensure that its customers received responsibly sourced gold and diamond jewellery. The company had already devoted considerable amountsStarting at €8.20
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Lake Eola Charter School: Securing the Brand Through Environmental Analysis
Mary Conway Dato-on; Eileen Weisenbach KellerCase IVEY-9B10M070-EMarketing, StrategyIn late 2009, the principal of the Lake Eola Charter School (LECS) in downtown Orlando, Florida completed a course on nonprofit branding at the Philanthropy & Nonprofit Leadership Center at a local college. She was energized and ready to apply the information she had learned to evaluate the school's competitive position and to determine its level of mission fulfillment and progress toward goals. Well-suited for running a school, with a doctorate ...Starting at €8.20
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Fundación Bringas Hahgenbeck (FBH): Serving the Needs of Mexican Senior Citizens
Mary Conway Dato-onCase IVEY-9B14A005-EMarketing, StrategyThe director of the Fundación Bringas Haghenback (FBH), a non-profit community service organization in Mexico City, was preparing to present alternative market strategies to the board of directors for the three senior citizen homes run by the foundation. She hired a consulting team to research the services and marketing of each home as well as the external environment. She knew the demographic shifts in the Mexican population projected a drastic ...Starting at €8.20
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Fundación Bringas Hahgenbeck (FBH): Serving the Needs of Mexican Senior Citizens (Spanish version)
Mary Conway Dato-onCase IVEY-9B14AS005Marketing, StrategyThe director of the Fundación Bringas Haghenback (FBH), a non-profit community service organization in Mexico City, was preparing to present alternative market strategies to the board of directors for the three senior citizen homes run by the foundation. She hired a consulting team to research the services and marketing of each home as well as the external environment. She knew the demographic shifts in the Mexican population projected a drastic ...Starting at €8.20
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Vietnam Handicraft Initiative: Moving Toward Sustainable Operations
Sarah Easter; Mary Conway Dato-onCase IVEY-9B12M089-EEntrepreneurship, StrategyA recent MBA graduate has just received a one-year business assignment as a business development and marketing advisor to work with the Vietnam Handicraft Initiative (VHI), a vocational training and employment center for people with disabilities, located in Central Vietnam. Her job is to assist the VHI to increase its productivity, become sustainable and strengthen the capacity of the organization through improved business and marketing plans. Wi...Starting at €8.20