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Ivey Business School (Canada)
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Starbucks Corporation: Fighting Racial Bias - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaTeaching Note IVEY-8B20M001-EStrategyTeaching note for product 9B20M001.Starting at €0.00
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Contributor Funding And The Turnaround of The Guardian - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaTeaching Note IVEY-8B20M138-EStrategyTeaching note for product 9B20M138.Starting at €0.00
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Corona Beer: Ambiguous Brand Association during the Coronavirus Pandemic
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20A063-EMarketingIn early 2020, during the COVID-19 coronavirus pandemic, Google Trends data revealed a surge in the use of the search terms “Corona beer virus” and “beer virus” by users of the Google search engine. A survey conducted around that time also seemed to suggest that consumers were less likely to buy Corona beer, which led various major media outlets to misrepresent the accuracy of the findings regarding consumer beliefs about the association between ...Starting at €8.20
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Boeing 737 MAX: Dethroned by Competitive Rivalry - Teaching Note
Saurabh Bhattacharya; Arpita AgnihotriTeaching Note IVEY-8B20M035-EStrategyTeaching note for product 9B20M035.Starting at €0.00
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The WeWork Company: Internationalization of a Born Global Firm - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaTeaching Note IVEY-8B20M045-EStrategyTeaching note for product 9B20M045.Starting at €0.00
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Boeing 737 MAX: Dethroned by Competitive Rivalry
Saurabh Bhattacharya; Arpita AgnihotriCase IVEY-9B20M035-EStrategyIn March 2019, Boeing’s 737 MAX aircraft were grounded worldwide. This was a consequence of two deadly plane crashes within five months in late 2018 and early 2019. In both the crashes, the flawed design of the aircraft led to an erroneous reading of the onboard sensors. This, in turn, activated the stall prevention software of the aircraft, which kept pushing the nose of the aircraft down. Boeing was alleged to have hastily developed the 737 MAX...Starting at €8.20
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South East Grey Community Health Centre: Journey to Rural Expansion - Teaching Note
David Barrett; Vania SakelarisTeaching Note IVEY-8B20D008-EService and Operations ManagementTeaching note for product 9B20D008.Starting at €0.00
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McMaster Family Health Team: Culture Evolution - Teaching Note
David Barrett; Vania SakelarisTeaching Note IVEY-8B20D009-EService and Operations ManagementTeaching note for product 9B20D009.Starting at €0.00
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Noora Health: An Innovative Human-Centred Health Care Design - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaTeaching Note IVEY-8B20M089-EStrategyTeaching note for product 9B20M089.Starting at €0.00
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South East Grey Community Health Centre: Journey to Rural Expansion
David Barrett; Vania SakelarisCase IVEY-9B20D008-EEntrepreneurship, Service and Operations ManagementIn 2019, the clinical director of the South East Grey Community Health Centre was conflicted about whether to proceed with presenting the chief executive officer with a proposal to expand the health centre's primary services to a satellite location in theStarting at €8.20