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Ivey Business School (Canada)
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Alberta Ballet: Proposal for Growth
Edmund Gee; Peggy HedgesCase IVEY-9B15M097-EEntrepreneurship, StrategyAlberta Ballet, composed of the Alberta Ballet professional dance company and The School of Alberta Ballet, had experienced remarkable success in North America and Europe. However, in 2014, it faced a set of unique problems. Demand for performances from the company had grown so significantly that it was no longer able to accommodate all requests, especially from smaller markets in Alberta. Coupled with increasing demand, operations were fragmente...Starting at €8.20
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Hindú: Revitalizing a Colombian Tea Brand (Spanish version)
Juanita Cajiao; Diana LealCase IVEY-W34900Marketing, StrategyIn late 2019, the Colombian company Agrícola Himalaya SA was undertaking a strategy to double its sales by 2030. The company’s popular Hindú brand of teas, developed over six decades, had expanded to include not only black and green teas but also herbal teas, fruit teas, ready-to-drink products, and an iced tea line. Over the past 10 years, the company had enjoyed steady growth, distributed its products throughout the Americas, and developed a Kn...Starting at €8.20
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Delirio: Branding and Dancing during the Pandemic
Juanita Cajiao; Enrique RamirezCase IVEY-W29892-EMarketing, StrategyEarly in 2020, la Fundación Delirio (Delirio), a salsa dance, music, and circus arts show from Cali, Colombia, faced the abrupt and indefinite suspension of its presentations because of lockdowns associated with COVID-19. The general director and the staff who remained had to find new ways to connect with their audiences, relying on the strength of the brand, which help them stay afloat despite restrictions on live performances. However, when con...Starting at €8.20
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Canadian Orthodontics Practice: Bracing for Patients - Teaching Note
Janice Eliasson; Brent Snider; Peggy HedgesTeaching Note IVEY-W26091-EService and Operations Management, StrategyTeaching note for product W26090.Starting at €0.00
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Bitaco Tea: A Taste of a Better World
Juanita CajiaoCase IVEY-W27301-EMarketing, StrategyAgricola Himalaya was a family-owned Colombian company, the national leader in the tea industry, and the owner of the only tea plantation in the country, located in the middle of a mist forest. In Colombia, owing to the labour costs involved in tea production, importing tea was less expensive than producing it locally, but if Agricola Himalaya decided to import the tea, what would be the environmental and social impact of closing the plant and pl...Starting at €8.20
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Hindú: Revitalizing a Colombian Tea Brand - Teaching Note
Juanita Cajiao; Diana LealTeaching Note IVEY-8B21A001-EMarketingTeaching note for product 9B21A001.Starting at €0.00
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Brookfield Residential Properties: Identifying and Engaging Stakeholders - Teaching Note
Norm Althouse; Peggy Hedges; Cheryl BrazellTeaching Note IVEY-8B17M148-EStrategyTeaching note for product 9B17M148.Starting at €0.00
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Bitaco Tea: A Taste of a Better World - Teaching Note
Juanita CajiaoTeaching Note IVEY-W27302-EMarketing, StrategyTeaching note for product W27301.Starting at €0.00
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Canadian Orthodontics Practice: Bracing for Patients
Janice Eliasson; Brent Snider; Peggy HedgesExercise IVEY-W26090-EService and Operations Management, StrategyDr. Jay Jayson, an orthodontist, had recently completed renovating the waiting area of his office and now needed to decide whether he should also renovate the treatment areas. He considered the advantages and disadvantages of his current clinic setup: he thought that the reception environment was comfortable, and that the patients felt confident in the treatment and process, but he was concerned about the impact on patients of any delays in care....Starting at €8.20
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Delirio: Branding and Dancing during the Pandemic - Teaching Note
Juanita Cajiao; Enrique RamirezTeaching Note IVEY-W29893-EMarketing, StrategyTeaching note for product W29892.Starting at €0.00