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Ivey Business School (Canada)
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Alberta Ballet: Proposal for Growth
Edmund Gee; Peggy HedgesCase IVEY-9B15M097-EEntrepreneurship, StrategyAlberta Ballet, composed of the Alberta Ballet professional dance company and The School of Alberta Ballet, had experienced remarkable success in North America and Europe. However, in 2014, it faced a set of unique problems. Demand for performances from the company had grown so significantly that it was no longer able to accommodate all requests, especially from smaller markets in Alberta. Coupled with increasing demand, operations were fragmente...Starting at €8.20
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Manik Distribution Agency: An Existential Challenge - Teaching Note
Sapna Popli; Bikramjit Rishi; Lovesh JethwaniTeaching Note IVEY-W33393-EMarketing, StrategyTeaching note for product W33392.Starting at €0.00
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Animall: Driving Innovation In Livestock Trading Through Digitalization - Teaching Note
Satyendra C Pandey; Bikramjit Rishi; Raveena ChandnaniTeaching Note IVEY-W34208-EMarketing, StrategyTeaching note for product W34207.Starting at €0.00
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Canadian Orthodontics Practice: Bracing for Patients - Teaching Note
Janice Eliasson; Brent Snider; Peggy HedgesTeaching Note IVEY-W26091-EService and Operations Management, StrategyTeaching note for product W26090.Starting at €0.00
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Brookfield Residential Properties: Identifying and Engaging Stakeholders - Teaching Note
Norm Althouse; Peggy Hedges; Cheryl BrazellTeaching Note IVEY-8B17M148-EStrategyTeaching note for product 9B17M148.Starting at €0.00
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Paytm: Facing a Targeting Dilemma in a Competitive Market
Harvinder Singh; Bikramjit Rishi; Rahul Batra; Rohith K RCase IVEY-W27743-EDecision Analysis, MarketingPaytm was India’s first digital wallet service provider. It revolutionized the country’s digital payments landscape, but it was slow to adopt Unified Payments Interface (UPI) payments. The entry of WhatsApp into the digital payments industry on November 6, 2020 intensified the competition in the UPI segment of the market that Google Pay and PhonePe already dominated by focusing on person-to-person (P2P) transactions. With a strong 400-million use...Starting at €8.20
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Paytm: Facing a Targeting Dilemma in a Competitive Market - Teaching Note
Harvinder Singh; Bikramjit Rishi; Rahul Batra; Rohith K RTeaching Note IVEY-W27744-EMarketing, StrategyTeaching note for product W27743.Starting at €0.00
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Manik Distribution Agency: An Existential Challenge
Sapna Popli; Bikramjit Rishi; Lovesh JethwaniCase IVEY-W33392-EMarketing, StrategyMr. Dharamdas Desai was running a distribution agency in Madhopura, a town in the state of Madhya Pradesh, India. He asked his son, Paresh, to analyze the business’s financial situation. Paresh found that the business’s post COVID compound annual growth rate was around 4 per cent and the operating profits had also declined. Paresh looked at the business situation and wanted to revamp the business strategically. Paresh came out with three alternat...Starting at €8.20
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Café Niloufer: Exploring Potential Growth Alternatives - Teaching Note
Bikramjit Rishi; Vinit DaniTeaching Note IVEY-W33645-EMarketing, StrategyTeaching note for product W33644.Starting at €0.00
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Animall: Driving Innovation In Livestock Trading Through Digitalization
Satyendra C Pandey; Bikramjit Rishi; Raveena ChandnaniCase IVEY-W34207-EMarketing, StrategyIn August 2022, Neetu Yadav and Kirti Jangra, co-founders of Animall, reflected upon their experience of starting a business in a highly competitive and fragmented Indian livestock management market. The industry suffered from a shortage of skilled workforce, inadequate infrastructure, and needed better access to modern technology. Yadav and Jangra were tasked to consider the competition in the digital space, assess the difficulty in penetrating ...Starting at €8.20