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Ivey Business School (Canada)
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Alberta Ballet: Proposal for Growth
Edmund Gee; Peggy HedgesCase IVEY-9B15M097-EEntrepreneurship, StrategyAlberta Ballet, composed of the Alberta Ballet professional dance company and The School of Alberta Ballet, had experienced remarkable success in North America and Europe. However, in 2014, it faced a set of unique problems. Demand for performances from the company had grown so significantly that it was no longer able to accommodate all requests, especially from smaller markets in Alberta. Coupled with increasing demand, operations were fragmente...Starting at €8.20
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Dulux TileShield: Relaunching a Brand
Kirti Sharma; Puneet SapraCase IVEY-9B17A008-EMarketing, StrategyIn 2012, the marketing department at AkzoNobel India Ltd., a major paints company, faced a key decision concerning the possible relaunch of TileShield, a premium roof tile paint in the company’s exterior paints division. Since its inception, TileShield had led the market, especially in the southern part of India, but despite growth in the demand for roof tile paints, TileShield sales had stagnated in 2011–12. Faced with falling sales and intense ...Starting at €8.20
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Canadian Orthodontics Practice: Bracing for Patients - Teaching Note
Janice Eliasson; Brent Snider; Peggy HedgesTeaching Note IVEY-W26091-EService and Operations Management, StrategyTeaching note for product W26090.Starting at €0.00
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Air France: The Load Factor Puzzle in Business Class
Ratan Kumar; Kirti Sharma; Shiv S. TripathiCase IVEY-9B19A032-EMarketing, StrategyIn late 2016, the marketing head at Air France India needed a strategy to acquire additional business-class customers. Although Air France India had been performing well in the economy-class segment, revenues in the business-class segment remained a challStarting at €8.20
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Housing.com: Marketing a Service Offering
Astha S. Gupta; Kirti SharmaCase IVEY-9B16A011-EEntrepreneurship, MarketingHousing.com was a Mumbai-based online real estate listing company that verified the authenticity of every property listing on its website. Despite proving itself as a threat to big players in India’s online property portal space, it was struggling in late 2014 to establish itself as a preferred option among brokers. Conflicts of interest between sellers (i.e., brokers, builders, developers, and landowners who listed property online) and buyers (i...Starting at €8.20
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Bimbra 4x4: The Growth Dilemma
Sunil George Mathew; Kirti SharmaCase IVEY-9B16A007-EMarketing, StrategyBimbra 4x4 was established in 2010 as an after-market customization service providing aesthetic and functional modifications for off-road vehicles. The platform of choice was a utility vehicle called the Mahindra Thar, popular for its bare-bones design that allowed for a wide range of modifications. Bimbra 4x4 adopted a buffet-like approach to its business, where customers were able to pick and choose options to completely customize their vehicle...Starting at €8.20
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Housing.com: Marketing a Service Offering - Teaching Note
Astha S. Gupta; Kirti SharmaTeaching Note IVEY-8B16A011-EMarketingTeaching note for product 9B16A011.Starting at €0.00
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Brookfield Residential Properties: Identifying and Engaging Stakeholders - Teaching Note
Norm Althouse; Peggy Hedges; Cheryl BrazellTeaching Note IVEY-8B17M148-EStrategyTeaching note for product 9B17M148.Starting at €0.00
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Canadian Orthodontics Practice: Bracing for Patients
Janice Eliasson; Brent Snider; Peggy HedgesExercise IVEY-W26090-EService and Operations Management, StrategyDr. Jay Jayson, an orthodontist, had recently completed renovating the waiting area of his office and now needed to decide whether he should also renovate the treatment areas. He considered the advantages and disadvantages of his current clinic setup: he thought that the reception environment was comfortable, and that the patients felt confident in the treatment and process, but he was concerned about the impact on patients of any delays in care....Starting at €8.20
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Brookfield Residential Properties: Identifying and Engaging Stakeholders
Norm Althouse; Peggy Hedges; Cheryl BrazellCase IVEY-9B17M148-EStrategyIn early summer 2012, Brookfield Residential Properties Inc. (Brookfield), a Calgary-based residential property developer with holdings throughout North America, had an opportunity to develop a vacant site in the inner-city community of Scarboro, in the southwest quadrant of Calgary. Brookfield did not own the site but was working with the landowner to request that the city of Calgary rezone the site from single family to Direct Control to allow ...Starting at €8.20