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Ivey Business School (Canada)
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PeopleFirst Inc: A Star Employee but a Terrible Manager - Teaching Note
Atul TeckchandaniTeaching Note IVEY-8B20C042-ELeadership and People ManagementTeaching note for product 9B20C042.Starting at €0.00
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EcoWash: A Business Opportunity Worth Pursuing
Atul TeckchandaniCase IVEY-9B15M079-EEntrepreneurship, StrategyEcoWash is an all-in-one system that can be used to clean the interior and exterior of a vehicle in an environmentally friendly manner. A soon-to-be business school graduate has been approached by the inventor of EcoWash to embark on a partnership and to market the product. The opportunity looks promising, but a careful examination of the product and the market place — specifically through the lens of the lean start-up methodology — is needed bef...Starting at €8.20
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Optima Business Group: Leveraging Information Technology for Salesforce Enablement
Ritu Mehta; Debabrata GhoshCase IVEY-9B15A021-EMarketing, StrategyOptima Business Group (OBG), a consumer packaged goods firm, achieved significant improvements in its sales and distribution processes through the implementation of sales force automation (SFA). The implementation was carried out in the urban markets of OBG, but it was not an easy journey. The chief technology officer has to decide whether OBG should implement SFA in its rural markets and, if so, how it should be executed. What are the risks and ...Starting at €8.20
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EcoWash: A Business Opportunity Worth Pursuing - Teaching Note
Atul TeckchandaniTeaching Note IVEY-8B15M079-EEntrepreneurship, StrategyTeaching note for product 9B15M079.Starting at €0.00
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Positioning Urzza: Launching a New Energy Drink - Teaching Note
Ritu Mehta; Robin SinghTeaching Note IVEY-8B16A009-EMarketingTeaching note for product 9B16A009.Starting at €0.00
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Goodjobz: Challenges in Creating a Giver Culture - Teaching Note
Atul TeckchandaniTeaching Note IVEY-8B14C038-ELeadership and People ManagementTeaching note for product 9B14C038Starting at €0.00
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Goodjobz: Challenges in Creating a Giver Culture
Atul Teckchandani; Nathaniel Fischer; Gregory LaRosa; Rebecca Monroy; Rishi Patel; Rana Toudiee; Aurelia ZylbermineCase IVEY-9B14C038-ELeadership and People ManagementGoodJobz was a non-profit organization that funded its job training and education programs by re-selling donated goods through its retail stores. The organization helped train over 11,000 people in 2012 and hoped to double that number within five years. To do so, the vice-president of marketing and community development believed that the organization should adopt a “giver” culture. After making significant progress in instilling a giver culture w...Starting at €8.20
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Biba: Stitching Plans for Growth
Ritu Mehta; Prateeth NayeeniCase IVEY-9B16A037-EEntrepreneurship, Marketing, StrategyAfter solidifying its brand as a national leader in the ready-made, ethnic wear market in India, Biba Apparels Pvt. Ltd. (Biba) was at a crossroads when it came to determining future growth strategies. By 2014, Biba had 150 exclusive brand outlets and 225 multi-brand outlets all over India as well as an online presence. Faced with fierce competition from trendy western retailers and local competitors creating chic Indo-Western fusion clothing, Bi...Starting at €8.20
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Belle Fleur: Buying an Existing Business or Starting Fresh - Teaching Note
Atul Teckchandani; Jana HammoudTeaching Note IVEY-8B18M029-EStrategyTeaching note for product 9B18M029.Starting at €0.00
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Biba: Stitching Plans for Growth - Teaching Note
Ritu Mehta; Prateeth NayeeniTeaching Note IVEY-8B16A037-EMarketingTeaching note for product 9B16A037.Starting at €0.00