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Ivey Business School (Canada)
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Savemom: The Smart Wearable Solution for Maternal Health Care
Renuka Kamath; Shrinath V.Case IVEY-W27806-EEntrepreneurship, Knowledge and CommunicationIn January 2020, two social entrepreneurs were looking back at the first five years of operation of their venture JioVio Healthcare. The entrpreneurs had designed, developed, and implemented their cloud-based Internet of Things software Savemom. Using feedback from key stakeholders, Savemom assisted in the early detection of preventable complications during pregnancy and safe delivery, especially for expectant mothers in rural India, with a goal ...Starting at €8.20
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Captain Fresh: Value Fishing across Segments - Teaching Note
Renuka Kamath; ShabbirHusain R.V.Teaching Note IVEY-W32009-EMarketing, StrategyTeaching note for product W32008.Starting at €0.00
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Direct-To-Consumer brand Suta: Weaving in Conversion Rate Optimization - Teaching Note
Sheila Roy; Renuka KamathTeaching Note IVEY-W28031-EEntrepreneurship, MarketingTeaching note for product W28030.Starting at €0.00
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Nurturing Green: Vows and Woes of an Entrepreneur (A)
Nakul Gupta; D.P. GoyalCase IVEY-9B12M075-EEntrepreneurship, StrategyIt was February 2012 and the founder of Nurturing Green, a plants-as-gifts enterprise, faced an important business decision. As he pondered the deal presented to him by an investment firm, he wondered about the wisdom of giving up 50 per cent control of his company in return for the investment firm’s offer of $10 million in capital funding. Would the investors take control of the company out of his hands, or would they provide necessary capital a...Starting at €8.20
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Cyberpreneur's Wake-up Call: Cyber Security and Millennial Talent Crises
Nakul Gupta; Arjun Bhatnagar; Jyotsna BhatnagarCase IVEY-9B13E029-EEntrepreneurship, Information Technologies, Leadership and People Management, StrategyIt was summer of 2013, and the news of cyber-attacks and information security breaches was on the rise in India, as it was worldwide. Incidents such as the Axis bank’s cyber-crime incident and the news of the American National Security Agency’s global e-surveillance were creating consternation and dilemmas in the minds of information security consultants. One such consultant owned and operated an information security company, Percept Softech, a L...Starting at €8.20
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The Indian Greenpreneur: Management of Frenemy Talent and Coopetition
Jyotsna Bhatnagar; Neha Paliwal Sharma; Nakul GuptaCase IVEY-9B13C028-EEntrepreneurship, Leadership and People Management, StrategyDuring the 2013 Indian festival of colours, a young green entrepreneur and owner of Green Horizon Consulting (GHC) faced a plethora of business growth challenges. His former employee, who had quit GHC a while back to work for a major rival, wanted to return. However, the entrepreneur could not figure it out — would rehiring an ex-employee be a sound business decision? Should he take a risk and give the former employee another chance? If he did, h...Starting at €8.20
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Evoe Spring Spa: A Positioning Dilemma
Ashita Aggarwal; Renuka Kamath; Sunil RaoCase IVEY-9B13A051-EEntrepreneurship, Marketing, StrategyThe co-founders of Evoe Spring Spa need to decide on the positioning of their business in the nascent Indian spa market. Indian consumers perceive spas as an expensive indulgence for the rich, and some spa services are seen as socially and culturally unacceptable. As a result, the co-founders need to build this category by changing consumer attitudes toward spa services. To identify the target segment and the best positioning for Evoe, the co-fou...Starting at €8.20
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Castrol India Limited: An Innovative Distribution Channel
Renuka KamathCase IVEY-9B16A044-EMarketing, StrategyIn January 2006, the general manager of sales at Castrol India Limited was concerned. Sales of Castrol motorcycle oil for four-stroke engines was far less than it should be, especially when considering the five million motorcycles being added to Indian roads each year. Most motorcycle oil changes took place in franchised workshops during the warranty period and in non-franchised workshops after the warranty period. The general manager wanted to i...Starting at €8.20
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Infosys: The Buyout Strategy for Vision 2020
Netra Pal Singh; Nakul GuptaCase IVEY-9B18M032-EStrategyInfosys Limited, a large Indian information technology (IT) company, had set a target of achieving revenues of US$20 billion by 2020 (known as Vision 2020) and thus needed swift growth. Acquisitions were a possible source of growth, but the problem was where and what to acquire and how to take the post-merger integration factor into account for achieving this growth. Infosys Limited had already made several acquisitions, which improved the compan...Starting at €8.20
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Captain Fresh: Value Fishing across Segments
Renuka Kamath; ShabbirHusain R.V.Case IVEY-W32008-EMarketing, StrategyCaptain Fresh, a tech-enabled business-to-business (B2B) seafood marketplace based out of Bengaluru, India, had been enjoying phenomenal success. Founder Utham Gowda set out to simplify the seafood supply chain in a fragmented, unstructured, and complex market. He was sure that going forward, technology would play a major role in building high-quality distribution infrastructure that would take fish from sea to plate. In January 2022, having achi...Starting at €8.20