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Ivey Business School (Canada)
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YU Ranch: Growing a Sustainable Business
Rod E. White; Hadi Chapardar; Ryan WhiteCase IVEY-9B15M038-EEntrepreneurship, StrategyThe founder and owner of YU Ranch is selling all of the Texas Longhorn beef the ranch can produce. YU Ranch's grass-fed, sustainable beef is substantially leaner and healthier than conventionally produced beef. This highly differentiated product is sold at a premium to selected restaurants, food service companies and at the farm-gate. The local consumer segment has been tapped, while local businesses and distant customers need to be supplied. Wit...Starting at €8.20
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The Canadian Television Industry Confronts Subscription Video on Demand
Adam Fremeth; Rod E. White; Kartik RaoCase IVEY-9B16M072-EStrategyIn late 2015, developments in the Canadian television industry led the incumbent players to reconsider their traditional distribution strategies. The conflux of changes to technology, regulatory reforms, and consumption patterns was complicated by the entry of new players, forcing established firms to consider revising their business models. The regulated oligopolistic industry structure that once protected the players and ensured superior perfor...Starting at €8.20
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Paillasse International SA: Global Market Selection
Marc Fetscherin; Tim PettCase IVEY-9B17A019-EEntrepreneurship, Marketing, StrategyPaillasse International SA was a Swiss-based bread company operating in 15 European markets as of 2016. The company had invented a proprietary, patented process for producing bread concentrate that was used to make high quality, healthy breads. The company was successfully using licensing agreements for the bread concentrate with bakeries throughout the European markets; the latest agreement was with a retailer in Spain. The chief executive offic...Starting at €8.20
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True Fruits: A Juiced-Up Internationalization Strategy
Marc Fetscherin; Patrick SellCase IVEY-9B17A058-EEntrepreneurship, Marketing, StrategyIn 2017, True Fruits, a German smoothie company, was operating in three European markets. The company had developed flash pasteurization, which was an efficient and gentle production process that made their product one of the highest quality smoothies in the world. The company successfully exported its product to premium Austrian and Swiss supermarkets, and was planning further expansion within Europe. True Fruits had strong brand loyalty, and a ...Starting at €8.20
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Alsea: A New CEO Comes on Board - Teaching Note
Jose Antonio Davila; Ernesto Bolio; Rod E. White; W. Glenn Rowe; Selena Shannon PritchardTeaching Note IVEY-8B17M112-EStrategyTeaching note for product 9B17M112.Starting at €0.00
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Closing the Gap - Facing the Future (B)
Rod E. White; Rida EliasCase IVEY-9B10M052-EEntrepreneurship, StrategyThis is a supplement to Closing the Gap - The Changing Home Care Environment (A) case, product #9B10M051. The regulations in the home care industry are changing. The industry is moving toward consolidation and favouring large companies. Closing the Gap reaches a crossroad. In this (B) case, students will be asked to evaluate an acquisition possibility and advise the chief executive officer whether the acquisition will be a successful one or not.Starting at €5.74
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Fortis Inc. and the $11.8 Billion ITC Decision - Teaching Note
Rod E. White; W. Glenn Rowe; Selena Shannon PritchardTeaching Note IVEY-8B18M020-EStrategyTeaching note for product 9B18M020.Starting at €0.00
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mymuesli: New Markets for Customized Breakfast Cereal - Teaching Note
Marc Fetscherin; Elena KasperTeaching Note IVEY-8B17A055-EMarketingTeaching note for product 9B17A055.Starting at €0.00
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True Fruits: A Juiced-Up Internationalization Strategy - Teaching Note
Marc Fetscherin; Patrick SellTeaching Note IVEY-8B17A058-EMarketingTeaching note for product 9B17A058.Starting at €0.00
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Swiss Chocolate Challenge: SwissOne versus Toblerone - Teaching Note
Marc Fetscherin; Camille SibbittTeaching Note IVEY-W26083-EMarketing, StrategyTeaching note for product W26082.Starting at €0.00