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Ivey Business School (Canada)
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Airport Express Metro Line: Infrastructure Project Financing and Implementation Through Public Private Partnership
Hukam Singh Chaudhary; Sushil Kumar; Vijay Aggarwal; Gita BajajCase IVEY-9B11N015-EFinance, StrategyThis case describes the execution of an urban public transportation project through a public private partnership (PPP). Delhi Metro Rail Corporation (DMRC) was a corporate body created by the Indian government and the government of National Capital Territory of Delhi for implementing a mass rapid transit system (MRTS) in Delhi. DMRC successfully completed phase I of the MRTS in 2006 and the government mandated that DMRC implement phase II of the ...Starting at €8.20
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B9 Beverages: From Start-Up to Scale-Up
Sandeep Puri; Shalki Goel; Sanchita Krishna; Babak Hayati; Rakesh SinghCase IVEY-9B19A008-EEntrepreneurship, Marketing, StrategyIn May 2018, B9 Beverages Private Limited (B9 Beverages), the owner of craft beer Bira 91, reached a total of over US$100 million in funding after receiving $50 million from Sofina SA, a Belgian investment firm. This third round of funding would allow the company to meet the various objectives that the founder and chief executive officer had planned for the company’s new Bira 91. He wanted his India business to break even by 2019 and expand fivef...Starting at €8.20
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Ramadan Sharing Fridges: Keeping a Non-Profit Afloat
Gita Bajaj; Bernard BuissonCase IVEY-9B18M106-EEntrepreneurship, StrategyIn June 2016, Sumayyah Sayed, a resident of Dubai, United Arab Emirates, decided to donate food to those who needed it through a sharing fridge for the full month of Ramadan. When she noted the extent of the need for more help, she turned to social media. What followed demonstrated the power of social media campaigns and the collective management of supply chains and perhaps initiated a new entrepreneurial venture. Within one month, the Facebook ...Starting at €8.20
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Bonazzi Indo Joint Venture: Culture Clash or Pure Economics
Naresh Warrier; Gita BajajCase IVEY-9B13M105-EStrategyOwing to the rapidly growing automotive market, international joint venture activity in the auto-components sector has been increasing in India, both in terms of frequency and strategic importance.Bonazzi Indo Fasteners Limited, a joint venture between the Turin-based Bonazzi Group and the Mumbai-based Indo Group, was set up to manufacture automotive fasteners, primarily for global original equipment manufacturers. There is a confrontational rela...Starting at €8.20
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Bengaluru Airport: Crisis Leadership through a Pandemic - Teaching Note
Somnath Baishya; Gita BajajTeaching Note IVEY-W25430-ELeadership and People ManagementTeaching note for product W25429.Starting at €0.00
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B9 Beverages: From Start-Up to Scale-Up - Teaching Note
Sandeep Puri; Shalki Goel; Sanchita Krishna; Babak Hayati; Rakesh SinghTeaching Note IVEY-8B19A008-EMarketingTeaching note for product 9B19A008.Starting at €0.00
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Unilever: Using Horlicks’s Brand Equity to Lead- Teaching Note
Sanchita Krishna; Sandeep Puri; Rakesh SinghTeaching Note IVEY-8B20A021-EMarketingTeaching note for product 9B20A021.Starting at €0.00
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Unilever: Using Horlicks’s Brand Equity to Lead
Sanchita Krishna; Sandeep Puri; Rakesh SinghCase IVEY-9B20A021-EMarketing, StrategyIn December 2018, Hindustan Unilever Limited announced that it would buy out GlaxoSmithKline Plc’s Consumer Healthcare Ltd. India business, which included popular brands such as Horlicks, Boost, and Viva. With Horlicks in its portfolio, Hindustan Unilever Limited expected to gain market share, draw synergies from individual strengths, and gain access to a larger consumer base. However, India’s health food drink category had registered only single...Starting at €8.20
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Should Mahindra Reva Strengthen Its Market Position in India
Jayanthi Ranjan; Sanchita Krishna; Shankar GopinathCase IVEY-9B16M126-EStrategyThe electric-vehicle market in India had never grown to its expected potential. Environmental uncertainties, structural challenges, lack of consumer awareness, and high costs all served as major deterrents to customer acceptance of electric cars. In 2014, Mahindra Reva launched the e2o, a completely revamped version of its previous electric vehicle, the Reva. Although the car was highly advanced and loaded with innovative features, sales remained...Starting at €8.20
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Wild-cat Strike: A Negotiation Role-Play Simulation
Anishya Obhrai Madan; Gita BajajCase IVEY-9B15C014-ELeadership and People Management, StrategyWith over one million employees, Mega Railway Network is one of the largest recruiters in the world. As the result of criminal activity in one of its largest rail yards, a worker lost his life in the line of duty. The circumstances of the incident have led to a high-stakes strike action by workers at one of its busiest rail depots. As the divisional operations manager, chief transportation manager or the head of locomotive engineers (drivers), yo...Starting at €8.20