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Ivey Business School (Canada)
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Zydus Wellness: Nutralite’s Marketing Twist
Falguni Vasavada-Oza; Smita Pranav Kothari; Sudiksha PatilCase IVEY-9B19A009-EMarketingZydus Wellness Ltd. (Zydus), based in Ahmedabad, India, operated in the consumer goods sector, offering health and hygiene products and brands such as Sugar Free, Everyuth, Actilife, and Nutralite. Zydus promoted its Nutralite margarine brand mainly through television advertising. Its other communication strategies included digital marketing efforts and on-ground activities. Entering a market that was primarily dominated by Amul butter, Nutralite...Starting at €8.20
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Zydus Wellness: Nutralite’s Marketing Twist - Teaching Note
Falguni Vasavada-Oza; Smita Pranav Kothari; Sudiksha PatilTeaching Note IVEY-8B19A009-EMarketingTeaching note for product 9B19A009.Starting at €0.00
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WittyFeed 2.0: Virality Without Social Media - Teaching Note
Sanjeev Kotnala; Siddharth Deshmukh; Smita Pranav KothariTeaching Note IVEY-8B19M133-EStrategyTeaching note for product 9B19M133.Starting at €0.00
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Mannarkkad Rural Service Co-operative Bank: Innovating at the Edge
Nidheesh Joseph; Abhishek Totawar; Ranjeet NambudiriCase IVEY-9B20C009-EEntrepreneurship, Leadership and People Management, StrategyIn November 2016, the secretary of Mannarkkad Rural Service Co-operative Bank Ltd. (MCB) based in Kerala, India, learned that the prime minister of India had announced that large-denomination currency notes would be invalid as of midnight November 8. This demonetization move was to eradicate unaccounted for “black money” from the nation. Co-operative banks like MCB were excluded from the purview of India’s central bank, the Reserve Bank of India,...Starting at €8.20
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Sony Pictures Networks India: Strategizing Humour Television Content - Teaching Note
Smita Pranav Kothari; Darshan Ashwin TrivediTeaching Note IVEY-8B18M199-EStrategyTeaching note for product 9B18M199.Starting at €0.00
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Apigee: People Management Practices and the Challenge of Growth
Ranjeet Nambudiri; S. Ramnarayan; Catherine XavierCase IVEY-9B17C022-ELeadership and People ManagementIn late 2015, Apigee, a fast-growing technology firm, faced competitive pressures. It needed to scale up rapidly, which included hiring additional staff. At the regional office in India, some members of the senior leadership team wondered whether the company would need to modify its human resources practices. The firm had been operating in a unique organizational culture that encouraged employees’ openness and freedom, in keeping with its core va...Starting at €8.20
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Performance Management at the National Institute of Management (Central India Campus) (A)
Ranjeet Nambudiri; K.R. JayasimhaCase IVEY-9B08C020-ELeadership and People Management, StrategyThe case describes existing performance management systems at a leading business school in India, the National Institute of Management - Central India campus (NIM CI campus). The institution, which is ranked among the top 20 business schools in India, is facing critical issues of attracting and retaining faculty members. The director of the NIM CI campus has implemented a unit based performance measurement and incentive system, which has worked f...Starting at €8.20
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GAIL (India) Limited: Behaviour-Based Safety - Teaching Note
Ranjeet Nambudiri; Swati GhulyaniTeaching Note IVEY-8B18C028-ELeadership and People ManagementTeaching note for product 9B18C028.Starting at €0.00
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Sony Pictures Networks India: Strategizing Humour Television Content
Darshan Ashwin Trivedi; Smita Pranav KothariCase IVEY-9B18M199-EStrategyOn October 5, 2017, the chief executive officer of Sony India Pvt. Ltd. (Sony), in Mumbai, India, was concerned about the future of the television show Taarak Mehta Ka Ooltah Chashmah (TMKOC), which aired on the television channel Sri Adhikari Brothers Television (SAB TV), a general-entertainment channel owned by Sony. TMKOC was a flagship, family-friendly comedy show that had enjoyed top ratings for years. However, new comedy shows that featured...Starting at €8.20
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WittyFeed 2.0: Virality Without Social Media
Sanjeev Kotnala; Siddharth Deshmukh; Smita Pranav KothariCase IVEY-9B19M133-EEntrepreneurship, StrategyWittyFeed, an emerging digital content and technology company, was launched in September 2014 by three friends in the small Indian town of Indore. Within four years, the company had become one of the world’s largest creators and distributors of content thStarting at €8.20