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Ivey Business School (Canada)
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Princessa Beauty Products
Christopher A. RossCase IVEY-9B10A018-EMarketingCanada is becoming increasingly multi-ethnic and many members of these groups start small retail businesses. This case is an example of one such situation. Princessa sold beauty products to the English speaking black community in Montreal. In 2005 and 2006, sales were flat and, in 2007, sales fell by about 16 per cent. The owner was concerned and wondered what action, if any, he should take. While the issues were clearly marketing oriented, recom...Starting at €8.20
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CCM Hockey: The Re-Launch of the U+ Pro Skate
Christopher A. RossCase IVEY-9B11A038-EMarketingCCM Hockey had been losing market share to competitors in the hockey skate business. In order to counter this trend, in March 2008 the most innovative pair of hockey skates ever developed by CCM was made available to customers. Soon after the launch, however, some quality issues developed. In 2009, new and improved skates were put on the market but they looked identical to the previous model. Buyers were skeptical and, as a result, sales were poo...Starting at €8.20
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Lassonde Industries versus Olivia's Oasis Inc.
Christopher A. RossCase IVEY-9B13A029-EMarketingLa Presse, a French language newspaper in Montreal and the largest French language newspaper in North America, published an article summarizing the judgment of a trademark infringement case involving Lassonde Industries, a large Quebec conglomerate with sales of almost Cdn$760 million, and Olivia’s Oasis, a small Quebec manufacturer of health and beauty products with sales of Cdn$250,000. Initially, Olivia’s Oasis had successfully defended itself...Starting at €8.20
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The University of the East Coast: Crisis Management - Teaching Note
Christopher A. Ross; Linda DyerTeaching Note IVEY-8B19C025-ELeadership and People ManagementTeaching note for product 9B19C025.Starting at €0.00
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L'Itineraire Community Group Inc.: Future Direction
Christopher A. RossCase IVEY-9B17A003-EMarketingL’Itinéraire Community Group was a not-for-profit organization located in Montréal, Quebec. It published a French-language magazine that was sold by homeless and socially marginalized people in the city. The group’s management committee was examining ways of raising additional funds because of the reduction in contributions from traditional sources such as government subsidies. Options included targeting the magazine to the Anglophone and immigra...Starting at €8.20
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Hope Medicals: A Retail Pharmacy Treading between Brick and Click
Choudhary Wajahat Naeem Azmi; Zhichuan (Frank) Li; M Selvalakshmi; P MUTHARASI; Janey ZhangCase IVEY-W34713-EAccounting and Control, FinanceHope Medicals owner, Shiva Aruguman, was considering entering the online pharmacy market. Hope Medicals was a local pharmacy in Madurai, India’s Tamil Nadu state, and Aruguman was at a strategic crossroads—he had to decide whether to expand into the online pharmacy market. With the challenges (financial and non-financial) of integrating the “brick” and “click” modes of his pharmacy business, Aruguman had to conduct an analysis based on capital bu...Starting at €8.20
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Hope Medicals: A Retail Pharmacy Treading between Brick and Click - Teaching Note
Zhichuan (Frank) Li; Choudhary Wajahat Naeem Azmi; M Selvalakshmi; P MUTHARASI; Janey ZhangTeaching Note IVEY-W34714-EAccounting and Control, FinanceTeaching note for product W34713.Starting at €0.00
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Chantale and Clinton Call for Service
Christopher A. RossCase IVEY-9B09A005-EMarketingChantale and Clinton have purchased a new refrigerator from The Canadian, one of the largest department store chains in Canada. It subsequently began to malfunction. After receiving poor service from the vendor's repair division, they were wondering what to do next. Do nothing, and assume it was an isolated incident? Vow never again to deal with this vendor and brand? Write a letter of complaint to the vendor and demand an apology or other compen...Starting at €8.20
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The Montreal Stars
Christopher A. Ross; Dave A. McKenzieCase IVEY-9B13A043-EMarketingIn September 2012, the general manager of the Montreal Stars, a women's hockey team, faces several challenges. One of six in the Canadian Women’s Hockey League, a not-for-profit organization that aspires to be the professional league for women's hockey in North America, the team has won the league championship three times and its players have won a number of awards, including Olympic gold medals. Yet, average attendance per game has been sparse. ...Starting at €8.20
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First Class Trading Corporation
Christopher A. RossCase IVEY-9B11A037-EEntrepreneurship, MarketingFirst Class Trading Corporation, a Montreal-based company, had two partners: Jeff Morahan, the founder of the company, and David Sciacca. After evaluating the school supplies industry, Morahan had identified an opportunity to market a fully stocked school bag to schools and parents. The bag was filled with various items that a child needed as determined by a given teacher’s requirements. The strategy of the company was to target elementary and se...Starting at €8.20