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Ivey Business School (Canada)
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United Airlines: Frequent Flyer Program
Won-Yong OhCase IVEY-9B16M037-EStrategyFrom 1980 to 2010, frequent flyer programs (FFPs) had evolved from simple customer reward programs to independent profit-generation business models. The airline industry had seen enormous success with FFPs, which had become businesses of their own. In June 2014, however, United Airlines announced that as of March 1, 2015, it would move from awarding miles based on distance flown to awarding miles for dollars spent per ticket, following in the foo...Starting at €8.20
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Nordstrom: Expansion into Canada
Won-Yong Oh; Duane MyerCase IVEY-9B16M185-EStrategyIn August 2016, it had been almost two years since American fashion retailer Nordstrom opened its first Canadian store in Calgary. Nordstrom believed Canada to be an ideal location for its global expansion. Executives identified the country as a potential US$1 billion opportunity with no language barrier and a population with a higher average income than in the United States. Despite this enticing potential market, Nordstrom executives entered Ca...Starting at €8.20
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Amazon.com: Evolving Into Offline Retail
Won-Yong OhCase IVEY-9B18M026-EStrategyIn late 2015, Amazon.com, Inc. (Amazon) opened its first brick-and-mortar Amazon Books store in the United States. Amazon had invested heavily in expanding in the United States through new projects, from establishing Amazon Prime Now to setting up Amazon Books and Amazon Go locations. By 2017, a rumour suggested that Amazon might acquire Whole Foods Market Inc., a natural and organic foods supermarket. Could Amazon be as successful in offline ret...Starting at €8.20
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Porter Airlines: We Want to Fly You Further
Won-Yong Oh; Minsoo Seo; Michelle JinCase IVEY-9B16M194-EEntrepreneurship, StrategyIn 2013, the chief executive officer of Porter Airlines, a Toronto-based regional airline, announced an expansion project to expand the airline’s destinations. The project required that Porter Airlines expand its fleet of jets to accommodate longer distances, and that its transport hub, the Billy Bishop Toronto City Airport, be renovated. The airport was governed by a tripartite agreement between the federal government, the City of Toronto, and P...Starting at €8.20
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Lenhage AG: Ethical Dilemma
Daniel Galindau; Won-Yong OhCase IVEY-9B14M037-EStrategyIn 2012, the general manager at the Seoul location of a European manufacturing company faces an ethical dilemma involving bribery and “facilitation” payments. A key decision maker in a local construction company’s purchasing department has asked for a “facilitation” payment as a necessary condition for securing an order. If the expatriate manager decides to pay the money, he will secure an order that will lift his company to a new level of succes...Starting at €8.20
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Princessa Beauty Products
Christopher A. RossCase IVEY-9B10A018-EMarketingCanada is becoming increasingly multi-ethnic and many members of these groups start small retail businesses. This case is an example of one such situation. Princessa sold beauty products to the English speaking black community in Montreal. In 2005 and 2006, sales were flat and, in 2007, sales fell by about 16 per cent. The owner was concerned and wondered what action, if any, he should take. While the issues were clearly marketing oriented, recom...Starting at €8.20
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CCM Hockey: The Re-Launch of the U+ Pro Skate
Christopher A. RossCase IVEY-9B11A038-EMarketingCCM Hockey had been losing market share to competitors in the hockey skate business. In order to counter this trend, in March 2008 the most innovative pair of hockey skates ever developed by CCM was made available to customers. Soon after the launch, however, some quality issues developed. In 2009, new and improved skates were put on the market but they looked identical to the previous model. Buyers were skeptical and, as a result, sales were poo...Starting at €8.20
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Lassonde Industries versus Olivia's Oasis Inc.
Christopher A. RossCase IVEY-9B13A029-EMarketingLa Presse, a French language newspaper in Montreal and the largest French language newspaper in North America, published an article summarizing the judgment of a trademark infringement case involving Lassonde Industries, a large Quebec conglomerate with sales of almost Cdn$760 million, and Olivia’s Oasis, a small Quebec manufacturer of health and beauty products with sales of Cdn$250,000. Initially, Olivia’s Oasis had successfully defended itself...Starting at €8.20
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Netflix: International Expansion - Teaching Note
Won-Yong Oh; Duane MyerTeaching Note IVEY-8B16M070-EStrategyTeaching note for product 9B16M070.Starting at €0.00
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Sprint: Turnaround in the U.S. Telecom Industry
Won-Yong Oh; Duane MyerCase IVEY-9B16M092-EStrategySprint Corporation, a major U.S. wireless carrier, had been losing customers and suffering financially since its merger with Nextel in 2005. Sprint was also ranked the lowest among major U.S. carriers in terms of network speed and data performance. But a new opportunity emerged when the SoftBank Group acquired Sprint in 2013. The new chief executive officer (CEO), appointed in August 2014, publicly gave himself three to five years to turn around ...Starting at €8.20