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Ivey Business School (Canada)
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Princessa Beauty Products
Christopher A. RossCase IVEY-9B10A018-EMarketingCanada is becoming increasingly multi-ethnic and many members of these groups start small retail businesses. This case is an example of one such situation. Princessa sold beauty products to the English speaking black community in Montreal. In 2005 and 2006, sales were flat and, in 2007, sales fell by about 16 per cent. The owner was concerned and wondered what action, if any, he should take. While the issues were clearly marketing oriented, recom...Starting at €8.20
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CCM Hockey: The Re-Launch of the U+ Pro Skate
Christopher A. RossCase IVEY-9B11A038-EMarketingCCM Hockey had been losing market share to competitors in the hockey skate business. In order to counter this trend, in March 2008 the most innovative pair of hockey skates ever developed by CCM was made available to customers. Soon after the launch, however, some quality issues developed. In 2009, new and improved skates were put on the market but they looked identical to the previous model. Buyers were skeptical and, as a result, sales were poo...Starting at €8.20
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Lassonde Industries versus Olivia's Oasis Inc.
Christopher A. RossCase IVEY-9B13A029-EMarketingLa Presse, a French language newspaper in Montreal and the largest French language newspaper in North America, published an article summarizing the judgment of a trademark infringement case involving Lassonde Industries, a large Quebec conglomerate with sales of almost Cdn$760 million, and Olivia’s Oasis, a small Quebec manufacturer of health and beauty products with sales of Cdn$250,000. Initially, Olivia’s Oasis had successfully defended itself...Starting at €8.20
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Google: Antitrust Battles in India
Parul Gupta; Shruti GuptaCase IVEY-9B20M085-EStrategyIn addition to Google, LLC (Google) facing multiple litigations around the globe, India’s antitrust watchdog, the Competition Commission of India (CCI), had recently launched its own investigation into the company. This was not the first occasion of an antitrust probe being initiated against Google in international markets. The company had already paid an astonishing US$ 9 billion in fines for abusing Android’s dominant position in the smartphone...Starting at €8.20
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Ola (India): Building Customer Loyalty to App-Based Services - Teaching Note
Nupur Krishna; Ritu Srivastava; Parul GuptaTeaching Note IVEY-8B20A064-EMarketingTeaching note for product 9B20A064.Starting at €0.00
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Ola (India): Building Customer Loyalty to App-Based Services
Nupur Krishna; Ritu Srivastava; Parul GuptaCase IVEY-9B20A064-EEntrepreneurship, Marketing, StrategyOla Auto India (Ola) was the pioneer in cab aggregation services in India. In 2019, Ola needed to ensure that it remained the customer’s first choice for autorickshaw (auto) booking. Ola had so far faced moderate competition from small players, but competStarting at €8.20
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The University of the East Coast: Crisis Management - Teaching Note
Christopher A. Ross; Linda DyerTeaching Note IVEY-8B19C025-ELeadership and People ManagementTeaching note for product 9B19C025.Starting at €0.00
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L'Itineraire Community Group Inc.: Future Direction
Christopher A. RossCase IVEY-9B17A003-EMarketingL’Itinéraire Community Group was a not-for-profit organization located in Montréal, Quebec. It published a French-language magazine that was sold by homeless and socially marginalized people in the city. The group’s management committee was examining ways of raising additional funds because of the reduction in contributions from traditional sources such as government subsidies. Options included targeting the magazine to the Anglophone and immigra...Starting at €8.20
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iGATE and the CEO: A Breach of Agreement
Nidhi S. Bisht; Parul GuptaCase IVEY-9B18M005-ELeadership and People Management, StrategyIn May 2013, iGATE Corporation ended its employment contract with Phaneesh Murthy, then chief executive officer, amid allegations of sexual harassment. iGATE maintained that Murthy had violated company policy; thus, it dismissed Murthy “with cause,” effectively ending all of the company’s severance obligations under the agreement. Murthy responded by suing iGATE, claiming breach of contract and defamation. In March 2014, iGATE countersued Murthy ...Starting at €8.20
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Google: Antitrust Battles in India - Teaching Note
Parul Gupta; Shruti GuptaTeaching Note IVEY-8B20M085-EStrategyTeaching note for product 8B20M085.Starting at €0.00