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Ivey Business School (Canada)
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LIDL: A German Grocer in the United States
Lubna Nafees; Neel Das; Mokhalles MehdiCase IVEY-9B19A007-EMarketing, StrategyIn 2017, the German grocery chain Lidl Stiftung & Co. KG (Lidl) opened its first 20 U.S. stores in the southern states of Virginia, North Carolina, and South Carolina. Key target segments of Lidl were budget-conscious customers, middle-class families with children, and elderly customers on a fixed income. Lidl offered lower prices than its competitors and quickly gained a strong advantage in the marketplace. Despite high early consumer demand, ho...Starting at €8.20
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ExtraCarbon: Working for a Cleaner Future
Rakesh Gupta; Lubna Nafees; Saumyajit GuhaCase IVEY-9B20M044-EEntrepreneurship, StrategyExtraCarbon was a company focused on the sorting stage of India’s unorganized waste management industry. The company was founded in 2013 with owners’ capital and some investments from friends and family. In October 2018, one of these friend investors expressed a desire to exit the venture. Although ExtraCarbon had made steady progress since its founding, the company did not have enough money to buy out the investor’s stake, and the company’s valu...Starting at €8.20
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Pharmeasy: Expansion Dilemma Amidst Regulatory Uncertainties
Rakesh Gupta; Lubna NafeesCase IVEY-9B20M090-EEntrepreneurship, StrategyThe two co-founders of PharmEasy, an online medical store and pharmacy website launched in 2015, faced a new challenge in December 2018. Recent judgments by the Madras and Delhi High Courts had suspended the operations of India’s more than 250 online pharStarting at €8.20
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Apollo Gleneagles Hospitals: The Next Steps for Growth
Sandeep Goyal; Amit KapoorCase IVEY-9B16M197-EEntrepreneurship, StrategyIn January 2016, the chief executive officer of Apollo Gleneagles Hospitals (AGH) was reflecting on the 12-year journey that had led to the establishment of AGH as the strongest pillar of holistic healthcare in Eastern India. AGH brought together the best infrastructure, equipment, people, and systems to serve the people of Eastern India with end-to-end tertiary healthcare. The institution grew with a continuous drive for expanding knowledge, int...Starting at €8.20
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Diversey in India: The Growth Challenges and Options
Sandeep Goyal; Amit KapoorCase IVEY-9B13M115-EEntrepreneurship, StrategyDiversey, a leading global brand in the business-to-business cleaning industry, had entered the Indian market positioned as a total cleaning solution provider to institutional customers. It differentiated itself from the competition with its end-to-end solutions, superior products and service levels, research and development capabilities and value-based pricing. While it had some success in India, it felt that there was a huge untapped opportunit...Starting at €8.20
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Global Metal Company: The Challenges of Scaling Up in the Unorganized Sector - Teaching Note
Lubna Nafees; Rakesh GuptaTeaching Note IVEY-8B19M025-EStrategyTeaching note for product 9B19M025.Starting at €0.00
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LIDL: A German Grocer in The United States - Teaching Note
Lubna Nafees; Neel Das; Mokhalles MehdiTeaching Note IVEY-8B19A007-EMarketingTeaching note for product 9B19A007.Starting at €0.00
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ExtraCarbon: Working for a Cleaner Future - Teaching Note
Rakesh Gupta; Lubna Nafees; Saumyajit GuhaTeaching Note IVEY-8B20M044-EStrategyTeaching note for product 9B20M044.Starting at €0.00
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Pharmeasy: Expansion Dilemma Amidst Regulatory Uncertainties - Teaching Note
Rakesh Gupta; Lubna NafeesTeaching Note IVEY-8B20M090-EStrategyTeaching note for product 9B20M090.Starting at €0.00
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VisionSpring in India: Enabling Affordable Eyeglasses for the Poor
Sandeep Goyal; Amit KapoorCase IVEY-9B14M144-EEntrepreneurship, StrategyVisionSpring enabled access to affordable eye care for low-income individuals suffering from vision impairment in developing economies. Established in the United States as a not-for-profit social enterprise, it sold more than two million pairs of eyeglasses globally, which included over one million pairs of eyeglasses sold in India. Despite achieving this scale, VisionSpring believed there was a long way to go considering the estimated 300 millio...Starting at €8.20