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Ivey Business School (Canada)
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A Note on Queuing Models
Rasha Kashef; Felipe RodriguesTechnical Note IVEY-9B19E006-EDecision AnalysisQueues (or waiting lines) are common in modern life. We wait in lines at the campus cafeteria, to board an airplane, in the emergency room, and when we call a company for customer service. We even wait for applications to be initiated and processed by our smartphone processors, and our online orders wait to be fulfilled at companies’ warehouses before being shipped to us. How long we wait in line depends on several factors and parameters. It may ...Starting at €8.20
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Mobile Blood Donor Clinic: A Discrete Event Simulation Model
Rasha Kashef; Felipe RodriguesCase IVEY-9B17E010-ECorporate GovernanceIn 2017, while donating blood on campus, a management science graduate student noticed that the mobile blood donor clinic set up at his university’s community centre was a congested tandem queuing system. Finding one-and-one-half hours too long for donors to wait, the student considered how the process could be reduced by at least half an hour. He needed to devise a reasonably precise model to represent the donor flow in the clinic. Using either ...Starting at €8.20
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Procter & Gamble: Recall of Old Spice Deodorants
Siddhant Puri; Rameshwar Dubey; Sandeep Puri; Jayanthi RanjanCase IVEY-W30794-EMarketing, StrategyIn November 2021, Procter & Gamble Company (P&G)’s announcement regarding the recall of more than a dozen of its Old Spice and Secret aerosol deodorants and sprays over elevated levels of benzene threatened to damage their brand value. Considering that product recalls come at a cost and involve various phases, P&G need to assess how the recall will impact their brand value. As the Cincinnati, Ohio, multinational consumer goods corporation progres...Starting at €8.20
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Ideas Kitchen’s Expansion Fix
Jayanthi Ranjan; Sandeep PuriCase IVEY-9B14M132-EEntrepreneurship, StrategyIdeas Kitchen is a medium-sized kitchen maker that specializes in customizing the modular kitchen. As a result, it has built a loyal customer base. Business has been relatively good for Ideas Kitchen, and the company has been doing well financially. It has been capitalizing on the burgeoning growth of the modular kitchen market in India. However, several foreign players have begun entering the Indian market and almost all of them have been expand...Starting at €8.20
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Should Mahindra Reva Strengthen Its Market Position in India
Jayanthi Ranjan; Sanchita Krishna; Shankar GopinathCase IVEY-9B16M126-EStrategyThe electric-vehicle market in India had never grown to its expected potential. Environmental uncertainties, structural challenges, lack of consumer awareness, and high costs all served as major deterrents to customer acceptance of electric cars. In 2014, Mahindra Reva launched the e2o, a completely revamped version of its previous electric vehicle, the Reva. Although the car was highly advanced and loaded with innovative features, sales remained...Starting at €8.20
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Airtel Money: Can the African Success Be Replicated in India
Jayanthi Ranjan; Parijat UpadhyayCase IVEY-9B14E027-EInformation Technologies, StrategyAirtel mCommerce Services Limited was waiting for news from the Reserve Bank of India related to mobile banking regulations, as it was eager to unleash the massive potential and untapped opportunity in India regarding mobile commerce. Its service, Airtel Money, was struggling in India, but it had experienced a huge success in Africa. Though it had some initial success in India, it still had a long way to go to capture the Indian mobile market.Starting at €8.20
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South West Health Centre: Improving Patient Flow in the Intensive Care Unit
Rasha Kashef; Felipe RodriguesCase IVEY-9B19E007-EDecision AnalysisHospitals frequently deal with congestion and blockage that affects patient flow and increased costs. In 2018, at University Hospital, part of South West Health Centre, patient flow in the medical surgical intensive care unit seemed to be highly susceptible to congestion, and this was creating ripple effects throughout the hospital and leading to increased costs. The complexity of patient flow presented an opportunity to build a discrete-event si...Starting at €8.20
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Customer Management at Magellan Savings Bank Of Philippines
Sandeep Puri; Maria Theresa Manalac; Jayanthi RanjanCase IVEY-9B20A038-EMarketing, StrategyIn June 2019, a newly promoted branch manager of a bank in Davao City, Philippines, must recommend to the bank’s head office who among six loan applicants will obtain loans from the branch. She has received applications for ₱24 million in loans but can only grant ₱18 million. The branch manager needs to (a) decide how much to loan and to which customers, (b) find ways to retain valuable customers and acquire new ones, and (c) consider new avenues...Starting at €8.20
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Customer Management at Magellan Savings Bank Of Philippines - Teaching Note
Sandeep Puri; Maria Theresa Manalac; Jayanthi RanjanTeaching Note IVEY-8B20A038-EMarketingTeaching note for product no. 9B20A038.Starting at €0.00
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Mobile Blood Donor Clinic: A Discrete Event Simulation Model - Teaching Note
Rasha Kashef; Felipe RodriguesTeaching Note IVEY-8B17E010-ECorporate GovernanceTeaching note for product 9B17E010.Starting at €0.00