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Ivey Business School (Canada)
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Carl's Jr: Developing a Sustainable Competitive Advantage - Teaching Note
Fabrizio Di MuroTeaching Note IVEY-8B20A004-EMarketingTeaching note for product 9B20A004.Starting at €0.00
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Wendy’s: Capitalizing on Emerging Social Media Trends
Fabrizio Di MuroCase IVEY-9B21A018-ELeadership and People Management, MarketingIn late 2020, Wendy’s was an iconic North American fast-food chain with a history of innovation. The corporation’s inventive approach to its promotions was particularly apparent in its use of social media, even more so in its unique management of the company’s Twitter account. In addition to using Twitter to provide customer support and advertise its products in an online setting – two traditional activities conducted by many a business on Twitte...Starting at €8.20
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In-N-Out: A Different Path to Success
Fabrizio Di MuroCase IVEY-9B20A034-EMarketingIn-N-Out was an iconic burger chain that had changed little since it was founded in 1948. The company remained family-owned and had continually resisted going public. The company was only located in seven US states and grew slowly and deliberately in order to ensure that it could continue to offer a high quality product and experience to its customers at low prices. Current CEO Lynsi Snyder was interested in continued growth for In-N-Out, but not...Starting at €8.20
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In-N-Out: A Different Path to Success - Teaching Note
Fabrizio Di MuroTeaching Note IVEY-8B20A034-EMarketingTeaching note for product 9B20A034.Starting at €0.00
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McDonald's: Can A Behemoth Lead in the Era of Artificial Intelligence - Teaching Note
Fabrizio Di MuroTeaching Note IVEY-8B20A025-EMarketingTeaching note for product 9B20A025.Starting at €0.00
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South East Grey Community Health Centre: Journey to Rural Expansion - Teaching Note
David Barrett; Vania SakelarisTeaching Note IVEY-8B20D008-EService and Operations ManagementTeaching note for product 9B20D008.Starting at €0.00
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McMaster Family Health Team: Culture Evolution - Teaching Note
David Barrett; Vania SakelarisTeaching Note IVEY-8B20D009-EService and Operations ManagementTeaching note for product 9B20D009.Starting at €0.00
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South East Grey Community Health Centre: Journey to Rural Expansion
David Barrett; Vania SakelarisCase IVEY-9B20D008-EEntrepreneurship, Service and Operations ManagementIn 2019, the clinical director of the South East Grey Community Health Centre was conflicted about whether to proceed with presenting the chief executive officer with a proposal to expand the health centre's primary services to a satellite location in theStarting at €8.20
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InteraXon Inc.'s Muse: Aligning the Supply Chain - Teaching Note
David Barrett; Ramasastry ChandrasekharTeaching Note IVEY-8B17D011-EService and Operations ManagementTeaching note for product 9B17D011.Starting at €0.00
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Kindred Home Care: Choosing Growth Options - Teaching Note
David Barrett; Ramasastry ChandrasekharTeaching Note IVEY-8B19D024-EService and Operations ManagementTeaching note for product 9B19D024.Starting at €0.00