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Ivey Business School (Canada)
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Carl's Jr: Developing a Sustainable Competitive Advantage - Teaching Note
Fabrizio Di MuroTeaching Note IVEY-8B20A004-EMarketingTeaching note for product 9B20A004.Starting at €0.00
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Domino’s Pizza Japan: Fortressing or Market Expansion? - Teaching Note
Paul W. Beamish; Colette Southam; Alex BeamishTeaching Note IVEY-8B21M028-EMarketing, StrategyTeaching note for product 9B21M028.Starting at €0.00
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Wendy’s: Capitalizing on Emerging Social Media Trends
Fabrizio Di MuroCase IVEY-9B21A018-ELeadership and People Management, MarketingIn late 2020, Wendy’s was an iconic North American fast-food chain with a history of innovation. The corporation’s inventive approach to its promotions was particularly apparent in its use of social media, even more so in its unique management of the company’s Twitter account. In addition to using Twitter to provide customer support and advertise its products in an online setting – two traditional activities conducted by many a business on Twitte...Starting at €8.20
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Shanghai Euclid Printing Machine Co.: Navigating through Layoffs and Closure
Huiwei Cai; Wansi Chen; Vanessa Hasse; Alex BeamishCase IVEY-9B19M051-EStrategyIn late 2012, Shanghai Euclid Printing Machine Co. (Shanghai Euclid), a joint venture between a Chinese state-owned enterprise and an American multinational enterprise, was in the process of closing down. Established in December 1993, the joint venture haStarting at €8.20
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In-N-Out: A Different Path to Success
Fabrizio Di MuroCase IVEY-9B20A034-EMarketingIn-N-Out was an iconic burger chain that had changed little since it was founded in 1948. The company remained family-owned and had continually resisted going public. The company was only located in seven US states and grew slowly and deliberately in order to ensure that it could continue to offer a high quality product and experience to its customers at low prices. Current CEO Lynsi Snyder was interested in continued growth for In-N-Out, but not...Starting at €8.20
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In-N-Out: A Different Path to Success - Teaching Note
Fabrizio Di MuroTeaching Note IVEY-8B20A034-EMarketingTeaching note for product 9B20A034.Starting at €0.00
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McDonald's: Can A Behemoth Lead in the Era of Artificial Intelligence - Teaching Note
Fabrizio Di MuroTeaching Note IVEY-8B20A025-EMarketingTeaching note for product 9B20A025.Starting at €0.00
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The Qingdao International Beer Festival - Teaching Note
Su Liu; Alex Beamish; Hailing LiuTeaching Note IVEY-8B20M081-EStrategyTeaching note for product 9B20M081.Starting at €0.00
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From BoysTown to yourtown: Rebranding an Iconic Australian Charity
Vishal Mehrotra; Alex BeamishCase IVEY-9B20A083-EMarketingyourtown was an Australian non-profit organization offering a variety of services to children, young people, and families, supported by a range of stakeholders including federal and state governments, corporations, and, most significantly, members of the public. It was best known for its art union initiative in which supporters bought tickets to a raffle for luxury homes and automobiles.
In 2016, the organization rebranded from BoysTown, which...Starting at €8.20
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White Gold In Benin: Chinese Investment In Cotton
Zhangfeng Fei; Xiaokang Zhao; Kejing Zhang; Alex BeamishCase IVEY-9B18M003-EStrategyIn mid-June 2011, the Chinese president of the China–Benin joint venture Benin Textile Company (Compagnie Béninoise des Textiles, or CBT) was deeply worried about the supply of cotton in Benin. Since 2009, CBT had faced significant challenges in obtaining a reliable cotton supply. In 2010, the company had already placed its cotton orders, but local Beninese cotton producers were unwilling to deliver cotton at the earlier agreed-on price due to th...Starting at €8.20