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Stanford Graduate School of Business (USA)
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BloomThat: Navigating the Ups and Downs of a Silicon Valley Start-up
Bernstein, Shai; Siegel, Robert E.; Golden, Joseph N.Case SGSB-E685-EEntrepreneurshipDavid Bladow and Matthew Schwab, close friends and former college roommates, left their jobs and moved to San Francisco to start a new venture together. After exploring the gifting industry, they ultimately focused on floral delivery. They launched BloomThat, an on-demand service that made sending flowers as easy as sending a text message and gained initial traction over Valentine’s Day in 2013. On the back of this success, the team was accep...Starting at €8.20