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Stanford Graduate School of Business (USA)
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AB InBev: Brewing an Innovation Strategy
Siegel, Robert, E.; Orleans, AmadeusCase SGSB-E643-EEntrepreneurshipAB InBev, the world’s largest beer company, faced serious challenges in 2017. First, large food and beverage companies were under-pressure due to shifting consumer preferences towards healthier products and increasing price pressure from retailers. The beer category, in particular, showed signs of stagnation in developed markets, such as the United States and Europe. Moreover, several major trends - e.g. localization of consumption and rise of cr...Starting at €8.20
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The Joffrey Ballet
Goldberg, A; Ittleton, M; Riopelle, K; Hoyt, DCase SGSB-SM259-EStrategyThe Joffrey Ballet is a landmark Chicago nonprofit performing arts organization that helped shape the landscape of American ballet. In 2016, the Joffrey was at a point of transformation after a period of financial crisis and artistic decline. It had successfully raised $4 million for the widely anticipated new production of the Nutcracker. With annual revenues at around $20 million, this production represented a significant investment, and the or...Starting at €8.20