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Darden University of Virginia (USA)
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Sian Carraway at PillCo
King, AndrewCase DARDEN-S-0136-EStrategySian Carraway at PillCo, a leading pharmaceuticals company, led an initiative to invigorate organic growth using the company’s current product portfolio. By connecting deeply with consumers, Carraway and her team found weakness in traditional packaging for over-the-counter medications. It was not easy to carry around outside the home. To overcome that disadvantage, she created portable packaging options that gave consumers easier access to medici...Starting at €8.20