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Darden University of Virginia (USA)
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Leica Camera: A "Boutique" Firm Faces a World of Change
Venkataraman, S.; Yemen, Gerry; Chapman, BillCase DARDEN-S-0225-EStrategyThis case is used in the course elective "Strategic Post-Merger Integration," and in Darden's Global EMBA strategy course. Well suited for MBA, Executive MBA, GEMBA, and executive education programs, this case describes the circumstances at Leica Camera, the famed German manufacturer of high-end cameras, and allows for an analysis of the firm’s competitive position. Although the company decides to stop production of its R-system camera and lenses...Starting at €8.20