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Ivey Business School (Canada)
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Western Continuing Studies: Strategic Decision-Making in Continuing Education - Teaching Note
Julie Gosse; Martin EidenbergTeaching Note IVEY-8B20M101-EStrategyTeaching note for product 9B20M101.Starting at €0.00
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Integrated Centre for Consultancy Private Limited: Public Relations in India - Teaching Note
Rajeev KumraTeaching Note IVEY-W27237-EKnowledge and Communication, MarketingTeaching note for product W27236.Starting at €0.00
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VaccineOnWheels: Service Excellence for COVID-19 Vaccinations
Rajeev Kumra; Surajit Ghosh DastidarCase IVEY-W27265-EEconomics, MarketingVaccineOnWheels (VOW), a social enterprise providing doorstep vaccination to India’s low-income and marginalized communities, was founded in December 2019. After the outbreak of the COVID-19 pandemic and arrival of COVID-19 vaccines, VOW was perfectly positioned to contribute to the government’s immunization drive. In 2021, the company entered into a public-private partnership with some of India’s largest municipal corporations as their on-the-gr...Starting at €8.20
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Thistle Links: An Equity Financing Exercise
Ian Dunn; Martin EidenbergCase IVEY-W26409-EAccounting and ControlOn October 31, 2021, Thistle Links Inc. (Thistle), a sports management company headquartered in Toronto, Ontario, had just finished its fiscal year 2021. During the year, the company had experienced a wide variety of occurrences related to its equity financing activities. Starting with the shareholders’ equity section of the previous year’s statement of financial position, Thistle’s accountant is tasked with recording all transactions that occurr...Starting at €8.20
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Thistle Links: An Equity Financing Exercise - Teaching Note
Ian Dunn; Martin EidenbergTeaching Note IVEY-W26410-EAccounting and ControlTeaching note for product W26409.Starting at €0.00
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Drishti Eye Centre: Managing a Sales Force
Rajeev KumraCase IVEY-9B17C010-EEntrepreneurship, Leadership and People Management, StrategyAs a small-scale hospital located in the city of Faridabad in northern India, Drishti Eye Center (Drishti) had recently expanded its operations by diversifying into pharmaceutical sales. The founder and managing director of the hospital soon faced conflict among the members of his sales force when a young sales representative received a poor performance evaluation, which he viewed as unfair. In response to this situation, the salesman decided to ...Starting at €8.20
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Teracom Limited: Appointing a Consumer Distributor - Teaching Note
Rajeev KumraTeaching Note IVEY-8B16A029-EMarketingTeaching note for product 9B16A029.Starting at €0.00
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Zarr Tech: Next Steps for a Growing Business
Julie Gosse; Martin EidenbergCase IVEY-9B19A046-EEntrepreneurship, MarketingIn 2018, founder and chief executive officer of Zarr Tech Canada Inc. (Zarr Tech), understood the need for his young business to continue along its impressive growth trajectory. However, he was unsure how this goal could best be achieved. Given the increaStarting at €8.20
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Zarr Tech: Next Steps for a Growing Business - Teaching Note
Julie Gosse; Martin EidenbergTeaching Note IVEY-8B19A046-EMarketingTeaching note for product 9B19A046.Starting at €0.00
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Bombay Shaving Company: Digital Customer Conversion - Teaching Note
Rajeev KumraTeaching Note IVEY-8B21A021-EMarketingTeaching note for product 8B21A021.Starting at €0.00