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Ivey Business School (Canada)
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Panda Base: Digital Transformation for Wildlife Conservation
Man Zhao; Yang Chen; Carol Hsu; Ning Su; Guiyao TangCase IVEY-9B20E012-EInformation Technologies, StrategyThe Chengdu Research Base of Giant Panda Breeding (Panda Base), located in Chengdu, China, was the world’s most popular scenic spot for giant panda tourism. Panda Base was founded in 1987 with a mission that included the protection and breeding of the endangered giant panda, scientific research, public education, and cultural tourism. In 2002, the director of Panda Base began to build panda culture and the panda brand in an effort to resolve low ...Starting at €8.20
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Huanglongxi Ancient Town: Digital Transformation of Cultural Tourism
Ning Su; Yang Chen; Qi Song; Si Shi; Carol HsuCase IVEY-W26299-EInformation Technologies, StrategyHuanglongxi, a historic town in Sichuan Province, topped the list of “China’s Iconic Cultural Tourism Towns 2020.” In October 2017, Zhang Dafan, the executive director of the Huanglongxi Overseas Chinese Town Group (OCT), had led his team in initiating aStarting at €8.20
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Magna International and Dual Share Unification - Teaching Note
W. Glenn Rowe; Stephen Sapp; Nadine de Gannes; Abbas KhambatiTeaching Note IVEY-8B20M209-EStrategyTeaching note for product 9B20M209.Starting at €0.00
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Masai Ujiri: "Because I'm Black"
Abbas Khambati; Mazi RazCase IVEY-9B21C026-ELeadership and People Management, StrategyMasai Ujiri, the President and General Manager of the Toronto Raptors (Raptors), had an illustrious career on and off the basketball court; he had not shied away from making bold, even controversial, decisions; and he had led his franchise, the Raptors, to the National Basketball Association (NBA) Championship. Following the Raptors’ clinching the NBA Championship in 2019, Ujiri faced an altercation with an Officer in Oakland, California. At the ...Starting at €8.20
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Masai Ujiri: "Because I'm Black" - Teaching Note
Abbas Khambati; Mazi RazTeaching Note IVEY-8B21C026-ELeadership and People Management, StrategyTeaching note for product 9B21C026.Starting at €0.00
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Panda Base: Digital Transformation for Wildlife Conservation - Teaching Note
Man Zhao; Yang Chen; Carol Hsu; Ning Su; Guiyao TangTeaching Note IVEY-8B20E012-EInformation TechnologiesTeaching note for product 9B20E012.Starting at €0.00
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Gillette and the #MeToo Movement - Teaching Note
W. Glenn Rowe; Abbas KhambatiTeaching Note IVEY-8B20M127-EStrategyTeaching note for product 9B20M127.Starting at €0.00
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Gillette and the #MeToo Movement
W. Glenn Rowe; Abbas KhambatiCase IVEY-9B20M127-EStrategyOn January 13, 2019, the Gillette Company aired the advertisement “We Believe: The Best Men Can Be.” After the airing, both the company and its chief executive officer were subjected to backlash. The advertisement, launched amid the Gillette brand’s declining market share, addressed the #MeToo movement, sexism in the boardroom, and bullying, and asked viewers, “Is this the best a man can get?” Although the advertisement was intended to challenge ...Starting at €8.20
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The Procter & Gamble Company and the Biggest Corporate Proxy Fight in US Corporate History
W. Glenn Rowe; Abbas KhambatiCase IVEY-W29884-EStrategyThe Procter & Gamble Company (P&G) was facing a proxy attack from Trian Fund Management, L.P. (Trian) after Trian declared a US$3.5 billion position in P&G, equivalent to a 1.5 per cent shareholding, in February 2017. The fund manager called for a reorganization of the company to improve its performance and for a seat on P&G’s board of directors for Trian’s co-founder Nelson Peltz. Over the next few months, both parties discussed Trian’s proposal...Starting at €8.20
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Huaxi Hospital: Digital Transformation of Healthcare - Teaching Note
Yang Chen; Man Zhao; Hui Lv; Carol Hsu; Ning SuTeaching Note IVEY-W29511-EInformation Technologies, StrategyTeaching note for product W29510.Starting at €0.00