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Ivey Business School (Canada)
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Masai Ujiri: "Because I'm Black"
Abbas Khambati; Mazi RazCase IVEY-9B21C026-ELeadership and People Management, StrategyMasai Ujiri, the President and General Manager of the Toronto Raptors (Raptors), had an illustrious career on and off the basketball court; he had not shied away from making bold, even controversial, decisions; and he had led his franchise, the Raptors, to the National Basketball Association (NBA) Championship. Following the Raptors’ clinching the NBA Championship in 2019, Ujiri faced an altercation with an Officer in Oakland, California. At the ...Starting at €8.20
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Evoe Spring Spa: A Positioning Dilemma
Ashita Aggarwal; Renuka Kamath; Sunil RaoCase IVEY-9B13A051-EEntrepreneurship, Marketing, StrategyThe co-founders of Evoe Spring Spa need to decide on the positioning of their business in the nascent Indian spa market. Indian consumers perceive spas as an expensive indulgence for the rich, and some spa services are seen as socially and culturally unacceptable. As a result, the co-founders need to build this category by changing consumer attitudes toward spa services. To identify the target segment and the best positioning for Evoe, the co-fou...Starting at €8.20
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Savemom: The Smart Wearable Solution for Maternal Health Care
Renuka Kamath; Shrinath V.Case IVEY-W27806-EEntrepreneurship, Knowledge and CommunicationIn January 2020, two social entrepreneurs were looking back at the first five years of operation of their venture JioVio Healthcare. The entrpreneurs had designed, developed, and implemented their cloud-based Internet of Things software Savemom. Using feedback from key stakeholders, Savemom assisted in the early detection of preventable complications during pregnancy and safe delivery, especially for expectant mothers in rural India, with a goal ...Starting at €8.20
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Captain Fresh: Value Fishing across Segments - Teaching Note
Renuka Kamath; ShabbirHusain R.V.Teaching Note IVEY-W32009-EMarketing, StrategyTeaching note for product W32008.Starting at €0.00
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Direct-To-Consumer brand Suta: Weaving in Conversion Rate Optimization - Teaching Note
Sheila Roy; Renuka KamathTeaching Note IVEY-W28031-EEntrepreneurship, MarketingTeaching note for product W28030.Starting at €0.00
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Magna International and Dual Share Unification - Teaching Note
W. Glenn Rowe; Stephen Sapp; Nadine de Gannes; Abbas KhambatiTeaching Note IVEY-8B20M209-EStrategyTeaching note for product 9B20M209.Starting at €0.00
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Masai Ujiri: "Because I'm Black" - Teaching Note
Abbas Khambati; Mazi RazTeaching Note IVEY-8B21C026-ELeadership and People Management, StrategyTeaching note for product 9B21C026.Starting at €0.00
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Gillette and the #MeToo Movement - Teaching Note
W. Glenn Rowe; Abbas KhambatiTeaching Note IVEY-8B20M127-EStrategyTeaching note for product 9B20M127.Starting at €0.00
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Gillette and the #MeToo Movement
W. Glenn Rowe; Abbas KhambatiCase IVEY-9B20M127-EStrategyOn January 13, 2019, the Gillette Company aired the advertisement “We Believe: The Best Men Can Be.” After the airing, both the company and its chief executive officer were subjected to backlash. The advertisement, launched amid the Gillette brand’s declining market share, addressed the #MeToo movement, sexism in the boardroom, and bullying, and asked viewers, “Is this the best a man can get?” Although the advertisement was intended to challenge ...Starting at €8.20
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Castrol India Limited: An Innovative Distribution Channel
Renuka KamathCase IVEY-9B16A044-EMarketing, StrategyIn January 2006, the general manager of sales at Castrol India Limited was concerned. Sales of Castrol motorcycle oil for four-stroke engines was far less than it should be, especially when considering the five million motorcycles being added to Indian roads each year. Most motorcycle oil changes took place in franchised workshops during the warranty period and in non-franchised workshops after the warranty period. The general manager wanted to i...Starting at €8.20