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Ivey Business School (Canada)
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Steak ’n Shake: Long-Term Consequences of Price Discounting - Teaching Note
Fabrizio Di MuroTeaching Note IVEY-W27005-EMarketingTeaching note for product W27004.Starting at €0.00
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Magna International and Dual Share Unification - Teaching Note
W. Glenn Rowe; Stephen Sapp; Nadine de Gannes; Abbas KhambatiTeaching Note IVEY-8B20M209-EStrategyTeaching note for product 9B20M209.Starting at €0.00
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In-N-Out: A Different Path to Success
Fabrizio Di MuroCase IVEY-9B20A034-EMarketingIn-N-Out was an iconic burger chain that had changed little since it was founded in 1948. The company remained family-owned and had continually resisted going public. The company was only located in seven US states and grew slowly and deliberately in order to ensure that it could continue to offer a high quality product and experience to its customers at low prices. Current CEO Lynsi Snyder was interested in continued growth for In-N-Out, but not...Starting at €8.20
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In-N-Out: A Different Path to Success - Teaching Note
Fabrizio Di MuroTeaching Note IVEY-8B20A034-EMarketingTeaching note for product 9B20A034.Starting at €0.00
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McDonald's: Can A Behemoth Lead in the Era of Artificial Intelligence - Teaching Note
Fabrizio Di MuroTeaching Note IVEY-8B20A025-EMarketingTeaching note for product 9B20A025.Starting at €0.00
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Carl's Jr: Developing a Sustainable Competitive Advantage - Teaching Note
Fabrizio Di MuroTeaching Note IVEY-8B20A004-EMarketingTeaching note for product 9B20A004.Starting at €0.00
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Wendy’s: Capitalizing on Emerging Social Media Trends
Fabrizio Di MuroCase IVEY-9B21A018-ELeadership and People Management, MarketingIn late 2020, Wendy’s was an iconic North American fast-food chain with a history of innovation. The corporation’s inventive approach to its promotions was particularly apparent in its use of social media, even more so in its unique management of the company’s Twitter account. In addition to using Twitter to provide customer support and advertise its products in an online setting – two traditional activities conducted by many a business on Twitte...Starting at €8.20
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Masai Ujiri: "Because I'm Black"
Abbas Khambati; Mazi RazCase IVEY-9B21C026-ELeadership and People Management, StrategyMasai Ujiri, the President and General Manager of the Toronto Raptors (Raptors), had an illustrious career on and off the basketball court; he had not shied away from making bold, even controversial, decisions; and he had led his franchise, the Raptors, to the National Basketball Association (NBA) Championship. Following the Raptors’ clinching the NBA Championship in 2019, Ujiri faced an altercation with an Officer in Oakland, California. At the ...Starting at €8.20
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Five Guys: Developing a Promotional Strategy for the Future - Teaching Note
Fabrizio Di MuroTeaching Note IVEY-8B19A017-EMarketingTeaching note for product 9B19A017.Starting at €0.00
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McDonald's: Can A Behemoth Lead in the Era of Artificial Intelligence
Fabrizio Di MuroCase IVEY-9B20A025-EMarketingIn March 2017, the American fast food giant McDonald’s Corporation (McDonald's) launched an ambitious strategic plan, named the Velocity Growth Plan, with the intention of maintaining its dominance over competitors. As part of this strategy, McDonald’s wanted to retain its current customers, regain lost customers, and convert casual customers into more committed customers. To help accomplish these objectives, McDonald’s introduced delivery and mo...Starting at €8.20