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Stanford Graduate School of Business (USA)
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LinkedIn: Transformation Driven From Within
Soule, S; Golomb, M; Schifrin, DCase SGSB-OB87-EMarketingThe case discusses LinkedIn’s corporate culture in 2012-2103 and the importance the professional networking company put on maintaining that culture as it dramatically expanded in headcount domestically and internationally. LinkedIn’s leadership believed its culture was its competitive advantage. The company fostered creativity, innovation, and a collaborative and open working environment, embraced humor, and was results oriented. LinkedIn sought ...Starting at €8.20
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John Preston
Ellis, J; Bose, K, RCase SGSB-E487-EEntrepreneurshipFor the last year, Mountain Hardware (MH), a leading hardware retailer in the Rocky Mountain region, had evaded bankruptcy and liquidation. The week prior, John Preston, the company's CEO, learned that the acquisition offers he had expected to receive from four major companies in the industry would be delayed by several weeks. While disappointed with the wait, Preston had held out hope that his shareholders could recove...Starting at €8.20