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Stanford Graduate School of Business (USA)
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Branch Metrics: "Failing" into the Idea
Mandelbaum, F; Pohlmeyer, SCase SGSB-E586-EEntrepreneurshipThis case explores the Branch Metrics’ cofounders’ early days as a team and their pursuit of a viable idea for their startup. The three original cofounders, who met in business school, transformed their business concept entirely several times before finding the idea for Branch Metrics. Starting with a fitness collar for dogs, then starting over with developing a mobile application for low-cost, high-quality photobooks, and ultimately developing a...Starting at €8.20
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Operation Bramble Bush (A)
Levav, Jonathan; Melvin, Sheila; Assenheim, OmriCase SGSB-OM39A-ELeadership and People ManagementIn the pre-dawn hours of August 2, 1990, Iraqi leader Saddam Hussein ordered his army to invade the neighboring, oil-rich state of Kuwait; within two days, Iraq had largely overcome organized military resistance and occupied its neighbor. A near-total financial and trade embargo imposed on Iraq failed to persuade it to leave Kuwait and in January 1991, U.S.-led coalition forces launched “Operation Desert Storm” with an air offensive against Iraq...Starting at €8.20
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Operation Bramble Bush (B)
Levav, Jonathan; Melvin, Sheila; Assenheim, OmriCase SGSB-OM39B-ELeadership and People ManagementIn the pre-dawn hours of August 2, 1990, Iraqi leader Saddam Hussein ordered his army to invade the neighboring, oil-rich state of Kuwait; within two days, Iraq had largely overcome organized military resistance and occupied its neighbor. A near-total financial and trade embargo imposed on Iraq failed to persuade it to leave Kuwait and in January 1991, U.S.-led coalition forces launched “Operation Desert Storm” with an air offensive against Iraq...Starting at €5.74