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Stanford Graduate School of Business (USA)
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Political Risk in the Kaesong Industrial Complex
Rice, C; Zagart, A; McMurdo, TCase SGSB-IB103-EThe Kaesong Industrial Complex (KIC) is a 1.25-square-mile industrial park six miles north of the Demilitarized Zone in the Democratic People’s Republic of Korea. The complex includes both North and South Korean workers, and is subsidized by Seoul. The result of an agreement between North and South Korea in 2000, Kaesong stood as the sole beacon of hope for economic cooperation between the divided states, and remained open for business despite a...Starting at €8.20
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Branch Metrics: "Failing" into the Idea
Mandelbaum, F; Pohlmeyer, SCase SGSB-E586-EEntrepreneurshipThis case explores the Branch Metrics’ cofounders’ early days as a team and their pursuit of a viable idea for their startup. The three original cofounders, who met in business school, transformed their business concept entirely several times before finding the idea for Branch Metrics. Starting with a fitness collar for dogs, then starting over with developing a mobile application for low-cost, high-quality photobooks, and ultimately developing a...Starting at €8.20