This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Stanford Graduate School of Business (USA)
-
Star Digital: Assessing the Effectiveness of Display Advertising
Narayanan S; Yildiz TCase SGSB-M347-EMarketingStar Digital, a multichannel video service provider with over US$100 million in annual advertising spends, was gradually increasing its online advertising spend. The company was extremely active in managing its substantial advertising budget, using return on investment information to make spending decisions. Even though the internet provided a promising platform to measure ad effectiveness, doing so for display ads was proving difficult. The t...Starting at €8.20
-
HP Enterprise Group in 2015: Igniting Organizational Transformation
Robert A. Burgelman, Debra SchifrinCase SGSB-SM246-EThis 2015 case is about the internal organizational transformation of the Hewlett Packard (HP) Enterprise Group (EG), which brought in $28 billion in annual revenue and had 50,000 employees. “EG Ignite,” led by a small team of 10 people who reported directly to the head of EG, was designed to be the catalyst for the transformation and provide both a framework and problem-solving support for the most critical transformation initiatives. These in...Starting at €8.20