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Stanford Graduate School of Business (USA)
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Fair Trade USA: Innovating for Impact
Aubry R; Drabkin DCase SGSB-SI39B-EInnovation and ChangePaul Rice knew that Fair Trade could do more, much more. While the model had benefited approximately 10 million people in developing countries, they were a small percentage of the 2 billion people worldwide who lived on less than $2 day. Fair Trade was not charity. It was a certification model that had started around coffee and ensured that money flowed back to the people who grew the coffee, giving them a “Fair Trade” price. As president and...Starting at €8.20
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Fair Trade USA: Innovating for Impact - Teaching note
Aubry R; Drabkin DTeaching Note SGSB-SI39TN-EInnovation and ChangePaul Rice knew that Fair Trade could do more, much more. While the model had benefited approximately 10 million people in developing countries, they were a small percentage of the 2 billion people worldwide who lived on less than $2 day. Fair Trade was not charity. It was a certification model that had started around coffee and ensured that money flowed back to the people who grew the coffee, giving them a “Fair Trade” price. As president and...Starting at €0.00
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Mercado Libre
Barnett W; Mekikian GCase SGSB-IB105-EEntrepreneurship, StrategyAs 2013 approached, Marcos Galperin and his team of MercadoLibre top executives were meeting to celebrate the breathtaking growth of their company, and contemplate the challenges ahead. Since starting the company with his Stanford Business School classmates in 1999, Marcos had transformed the company from an internet auction site akin to eBay, to Latin America’s leading online marketplace unique in its own right, and on par with Amazon. The Merca...Starting at €8.20
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Facebook 2012
Barnett W; Han ACase SGSB-E468-EEntrepreneurshipThe case describes the phenomenal growth of Facebook, a social networking site launched in 2004, which had reached approximately 1 billion members by 2012. The case provides an overarching picture of the company’s growth over the last eight years, from its founding to present day global expansion, covering the competitive landscape, the challenges it has faced along the way (including controversy over its privacy policy), its growth strategy and...Starting at €8.20