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Stanford Graduate School of Business (USA)
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McDonald's India: Optimizing the French Fries Supply Chain - Teaching note
Lee H; Rammohan STeaching Note SGSB-GS79TN-EService and Operations ManagementBefore opening its first store in India in 1996, McDonald’s spent six years building its supply chain. During that time, the company worked to successfully source as many ingredients as possible from India. However, French fries (“MacFries”) were a particularly tough product to source locally—and importing fries was undesirable for both cost and availability reasons. Growing potatoes suitable for use as fries was challenging in India. By 2007...Starting at €0.00
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Fair Trade USA: Innovating for Impact
Aubry R; Drabkin DCase SGSB-SI39B-EInnovation and ChangePaul Rice knew that Fair Trade could do more, much more. While the model had benefited approximately 10 million people in developing countries, they were a small percentage of the 2 billion people worldwide who lived on less than $2 day. Fair Trade was not charity. It was a certification model that had started around coffee and ensured that money flowed back to the people who grew the coffee, giving them a “Fair Trade” price. As president and...Starting at €8.20
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McDonald's India: Optimizing the French Fries Supply Chain
Lee H; Rammohan SCase SGSB-GS79-EService and Operations ManagementBefore opening its first store in India in 1996, McDonald’s spent six years building its supply chain. During that time, the company worked to successfully source as many ingredients as possible from India. However, French fries (“MacFries”) were a particularly tough product to source locally—and importing fries was undesirable for both cost and availability reasons. Growing potatoes suitable for use as fries was challenging in India. By 2007...Starting at €8.20
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Fair Trade USA: Innovating for Impact - Teaching note
Aubry R; Drabkin DTeaching Note SGSB-SI39TN-EInnovation and ChangePaul Rice knew that Fair Trade could do more, much more. While the model had benefited approximately 10 million people in developing countries, they were a small percentage of the 2 billion people worldwide who lived on less than $2 day. Fair Trade was not charity. It was a certification model that had started around coffee and ensured that money flowed back to the people who grew the coffee, giving them a “Fair Trade” price. As president and...Starting at €0.00