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Stanford Graduate School of Business (USA)
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Fair Trade USA: Innovating for Impact
Aubry R; Drabkin DCase SGSB-SI39B-EInnovation and ChangePaul Rice knew that Fair Trade could do more, much more. While the model had benefited approximately 10 million people in developing countries, they were a small percentage of the 2 billion people worldwide who lived on less than $2 day. Fair Trade was not charity. It was a certification model that had started around coffee and ensured that money flowed back to the people who grew the coffee, giving them a “Fair Trade” price. As president and...Starting at €8.20
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JetBlue Technology Ventures: Bringing External Innovation In House
Burgelman, Robert; Golden, Joseph N.; Sridharan, AmitCase SGSB-E660-EEntrepreneurshipSince its founding in the late 1990s, JetBlue Airways has been known as an innovator in the U.S. airline industry. This case explores how in the mid- to late-2010s, JetBlue sought to drive further innovation by setting up a corporate venture capital arm. Led by Bonny Simi, a long-time JetBlue executive, commercial airline pilot, former U.S. Olympian, and Stanford alumna, JetBlue Technology Ventures (JTV) seeks to bring external innovation in ho...Starting at €8.20
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BloomThat: Navigating the Ups and Downs of a Silicon Valley Start-up
Bernstein, Shai; Siegel, Robert E.; Golden, Joseph N.Case SGSB-E685-EEntrepreneurshipDavid Bladow and Matthew Schwab, close friends and former college roommates, left their jobs and moved to San Francisco to start a new venture together. After exploring the gifting industry, they ultimately focused on floral delivery. They launched BloomThat, an on-demand service that made sending flowers as easy as sending a text message and gained initial traction over Valentine’s Day in 2013. On the back of this success, the team was accep...Starting at €8.20
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Fair Trade USA: Innovating for Impact - Teaching note
Aubry R; Drabkin DTeaching Note SGSB-SI39TN-EInnovation and ChangePaul Rice knew that Fair Trade could do more, much more. While the model had benefited approximately 10 million people in developing countries, they were a small percentage of the 2 billion people worldwide who lived on less than $2 day. Fair Trade was not charity. It was a certification model that had started around coffee and ensured that money flowed back to the people who grew the coffee, giving them a “Fair Trade” price. As president and...Starting at €0.00
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An Overview of Corporate Venture Capital
Burgelman, Robert; Golden, Joseph N.; Sridharan, AmitCase SGSB-E692-EEntrepreneurshipThis note examines the corporate venture capital (CVC) industry, which has played an increasingly large role in the global innovation ecosystem, especially in Silicon Valley, over the last decade. The contents of the note include: a history of CVC beginning in the early 1960s; a qualitative and quantitative assessment of the industry in the late 2010s; a summary of the primary reasons why large corporations establish CVC arms; a framework for ba...Starting at €8.20