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Darden University of Virginia (USA)
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Pitcher Perfect: Visualizing Interactive Beer Profiles
Palomba, AnthonyCase DARDEN-BC-0293This fictional case introduces students to interactive presentations through the situation of a US craft beer company that is developing a new beer product. The case discusses an organizational push to incorporate technology to help drive decision-makingStarting at €8.20
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Netflix and Dave Chappelle (A) and (B) - Teaching note
Kaufmann, Lauren; Palomba, Anthony; Botha, Helet; Mead, JennyTeaching Note DARDEN-E-0499TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0499Starting at €0.00
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Understanding TV and Video Streaming Industries: Measuring the Viewing Zeitgeist
Palomba, Anthony; Adkins, ThomasCase DARDEN-M-1042-EMarketingThis partially fictionalized case centers around the evolution of audience measurement analytics as the streaming era disrupts the media industry. The case places students in the shoes of a Netflix executive as they develop a slate of original series. Students are given a chance to explore the types of key performance indicators that might forecast a hit show while also learning about the media industry and the creative process.Starting at €8.20
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The Solution Shop and Storytelling Process
Palomba, AnthonyTechnical Note DARDEN-BC-0294Who doesn’t feel some anxiety when faced with making a presentation to an audience of practitioners and executives? Presentations are often the most stressful part of a job in business or consulting. Yet anyone can learn to write and present better than tStarting at €8.20
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A Darden Perspective: Teaching Cases—Plan, Listen, Dance
Palomba, AnthonyTechnical Note DARDEN-PHA-0083-EKnowledge and CommunicationAnthony Palomba arrived in Charlottesville, Virginia, in August 2020 as a visiting scholar at the University of Virginia Darden School of Business (Darden). As a media-management and audience-analysis scholar, Palomba had previously assigned media- and entertainment-business-based cases to students to read. However, he had no idea how to exercise the case method in the classroom. In order to understand the case method, Palomba interviewed current...Starting at €8.20