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Darden University of Virginia (USA)
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Fake News and the News Feed
Parmar, Bidhan L.; Leiner, Benjamin; Mead, JennyCase DARDEN-E-0429-EBusiness Ethics and Corporate Social ResponsibilityTessa Lyons was a rising star at Facebook. She had been the project manager in charge of news feed integrity for a little over a year, stationed at the front lines in the battle against misinformation and “fake news.” However, in early 2019, she faced an ethical dilemma that could define her tenure at the company and perhaps her career: whether to ban Alex Jones and the content from his platform, Infowars, from the Facebook news feed.Starting at €8.20
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Ethical Product Design Framework
Leiner, Benjamin; Parmar, Bidhan L.Technical Note DARDEN-E-0502Business Ethics and Corporate Social ResponsibilityTechnologists, particularly product managers, do not make design choices in a vacuum. Often, they have quantitative objectives they hope to achieve as part of their quarterly goals. But purely pursuing those objectives without considering risks to various stakeholders—for example, erosion of users' attention or users becoming politically radicalized—may result in considerable harm for not only the product's users but also for the organization. Th...Starting at €8.20
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Fake News and the News Feed
Parmar, Bidhan L.; Leiner, Benjamin; Mead, JennyCase DARDEN-E-0429Business Ethics and Corporate Social ResponsibilityTessa Lyons was a rising star at Facebook. She had been the project manager in charge of news feed integrity for a little over a year, stationed at the front lines in the battle against misinformation and “fake news.” However, in early 2019, she faced an ethical dilemma that could define her tenure at the company and perhaps her career: whether to ban Alex Jones and the content from his platform, Infowars, from the Facebook news feed.Starting at €8.20
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Workaround: Which Integration Ideas to Explore?
Parmar, Bidhan L.; Mead, Jenny; Leiner, Benjamin; Vambre, DavidCase DARDEN-E-0476Business Ethics and Corporate Social ResponsibilityAnna Bender, VP of product at Workaround, a large human resources (HR) software firm, had just been presented with a number of different recommendations from her employees on how to integrate the functionality and data from a recently acquired software company that had a leading chat app into Workaround’s offerings. Although she was impressed by many of the suggestions, Bender was also ethically conflicted about some of them. The business opportu...Starting at €8.20
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Ethical Product Design Framework
Leiner, Benjamin; Parmar, Bidhan L.Technical Note DARDEN-E-0502-EBusiness Ethics and Corporate Social ResponsibilityTechnologists, particularly product managers, do not make design choices in a vacuum. Often, they have quantitative objectives they hope to achieve as part of their quarterly goals. But purely pursuing those objectives without considering risks to various stakeholders—for example, erosion of users' attention or users becoming politically radicalized—may result in considerable harm for not only the product's users but also for the organization. Th...Starting at €8.20
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Workaround: Which Integration Ideas to Explore?
Parmar, Bidhan L.; Mead, Jenny; Leiner, Benjamin; Vambre, DavidCase DARDEN-E-0476-EBusiness Ethics and Corporate Social ResponsibilityAnna Bender, VP of product at Workaround, a large human resources (HR) software firm, had just been presented with a number of different recommendations from her employees on how to integrate the functionality and data from a recently acquired software company that had a leading chat app into Workaround’s offerings. Although she was impressed by many of the suggestions, Bender was also ethically conflicted about some of them. The business opportu...Starting at €8.20
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All Things IPO
Murray, Meghan; Mittal, Tanya; Kurumaddali, AnuhyaTechnical Note DARDEN-BC-0282-EKnowledge and CommunicationThe decision to go public is a very complex process for a growing business. From completing the requirements of the US Securities and Exchange Commission (SEC) filings to answering complicated questions from potential investors, it is a major decision and an inflection point in the journey of a private company. Yet, the benefits often outweigh these downsides and cofounders are usually excited by the prospect of an initial public offering (IPO). ...Starting at €8.20
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Walking the IPO Catwalk: Rent the Runway’s Public Offering -Teaching note
Murray, Meghan; Mittal, Tanya; Kurumaddali, AnuhyaTeaching Note DARDEN-BC-0283TN-EKnowledge and CommunicationTeaching note for product BC-0283Starting at €0.00
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Walking the IPO Catwalk: Rent the Runway’s Public Offering
Murray, Meghan; Mittal, Tanya; Kurumaddali, AnuhyaCase DARDEN-BC-0283-EKnowledge and CommunicationThis case examines Rent the Runway (RTR), a company that provided its customers the luxury of getting to wear the hottest designer fashions without having to pay the often exorbitant price to own the clothing. RTR built the world's largest shared designer closet, containing over 18,000 styles by more than 750 designer brands. Customers could rent individual pieces, buy products through resale offerings, or pay for a subscription guaranteeing new ...Starting at €8.20
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All Things IPO Communication
Murray, Meghan; Mittal, Tanya; Kurumaddali, AnuhyaTechnical Note DARDEN-BC-0282The decision to go public is a very complex process for a growing business. From completing the requirements of the US Securities and Exchange Commission (SEC) filings to answering complicated questions from potential investors, it is a major decision andStarting at €8.20