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Darden University of Virginia (USA)
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Brian Gursky: Using Social Media to Build an Athlete Brand in the Name, Image, Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Brown, KatherineTeaching Note DARDEN-M-1039TN-EMarketingTeaching Note for product M-1039Starting at €0.00
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All Things IPO
Murray, Meghan; Mittal, Tanya; Kurumaddali, AnuhyaTechnical Note DARDEN-BC-0282-EKnowledge and CommunicationThe decision to go public is a very complex process for a growing business. From completing the requirements of the US Securities and Exchange Commission (SEC) filings to answering complicated questions from potential investors, it is a major decision and an inflection point in the journey of a private company. Yet, the benefits often outweigh these downsides and cofounders are usually excited by the prospect of an initial public offering (IPO). ...Starting at €8.20
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Brian Gursky: Using Social Media to Build an Athlete Brand in the Name, Image, Likeness (NIL) Era
Whitler, Kimberly A.; Brown, KatherineCase DARDEN-M-1039-EMarketingThis field-based case introduces students to the challenges of building a professional brand through the lens of a college athlete. Since the National Collegiate Athletic Association’s (NCAA’s) landmark decision in 2021, college-level student athletes have been able to monetize their name, image, and likeness (NIL). Brian Gursky is finishing his collegiate pitching career at the University of Virginia after playing for four years at the Univers...Starting at €8.20
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Walking the IPO Catwalk: Rent the Runway’s Public Offering -Teaching note
Murray, Meghan; Mittal, Tanya; Kurumaddali, AnuhyaTeaching Note DARDEN-BC-0283TN-EKnowledge and CommunicationTeaching note for product BC-0283Starting at €0.00
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Walking the IPO Catwalk: Rent the Runway’s Public Offering
Murray, Meghan; Mittal, Tanya; Kurumaddali, AnuhyaCase DARDEN-BC-0283-EKnowledge and CommunicationThis case examines Rent the Runway (RTR), a company that provided its customers the luxury of getting to wear the hottest designer fashions without having to pay the often exorbitant price to own the clothing. RTR built the world's largest shared designer closet, containing over 18,000 styles by more than 750 designer brands. Customers could rent individual pieces, buy products through resale offerings, or pay for a subscription guaranteeing new ...Starting at €8.20
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All Things IPO Communication
Murray, Meghan; Mittal, Tanya; Kurumaddali, AnuhyaTechnical Note DARDEN-BC-0282The decision to go public is a very complex process for a growing business. From completing the requirements of the US Securities and Exchange Commission (SEC) filings to answering complicated questions from potential investors, it is a major decision andStarting at €8.20