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HBSP (USA)
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Peter Arnell, Country Manager for Italy (Brief Case) (Spanish version)
Bartlett, Christopher A.; Barlow, Benjamin H.Case HBS-414S07StrategyWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Clayton Industries, a sixty-year-old U.S.-based firm in the HVAC (heating, ventilation, and air conditioning) industry, with nearly $1 billion in revenues, has gradually built a presence in a number of countries, including several in Europe. Peter Arnell, previously Clayton's successful country manager for t...Starting at €8.20
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Asea Brown Boveri (Spanish version)
Simons, Robert L.; Bartlett, Christopher A.Case HBS-102S43StrategyIn 1987, two European rivals--Asea AB of Sweden and BBC Brown Boveri Ltd. of Switzerland--merged to form Asea Brown Boveri. The new company employed 150,000 employees in 850 legal entities operating in 140 countries. The case describes the challenges facing Percy Barnevik--the organization's leader--and how he resolved those challenges through staffing, communicating priorities, new structural alignments, and information and reporting systems.Starting at €8.20
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SEWA Trade Facilitation Center: Changing the Spool (Spanish Version)
Khaire, Mukti; McGinn, Kathleen L.Case HBS-814S09EntrepreneurshipEl caso es sobre la decisión de convertir una organización sin fines de lucro en una empresa con fines de lucro. STFC, que es parte de una organización sin ánimo de lucro más grande - la Asociación de Trabajadores Autónomos (SEWA) - trabaja para mejorar las condiciones de vida de las mujeres rurales y urbanas muy pobres en la India. Lo hace mediante la traducción de las habilidades de bordado tradicionales de la India en los muebles y ropa de cas...Starting at €8.20
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RetailMax: Role for Regan Kessel (Spanish Version)
Witter, Dina; McGinn, Kathleen L.Case HBS-905S04StrategyEste ejercicio requiere que los estudiantes de promulgar una negociación salarial interna, asumiendo el papel de Cam Archer, un empleado de la estrella, y Regan Kessel, un VP tratando de atraer el MBA en su departamento. El ejercicio presenta una sola emisión, negociación distributiva que desafía a los estudiantes a pensar acerca de la evaluación y el desarrollo de mejores alternativas a un acuerdo negociado (MAAN). Ilustra tácticas para reclamar...Starting at €8.20
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The Indego Africa Project (Spanish Version)
McGinn, Kathleen L.; Gordon, RachelCase HBS-914S10Dos abogados jóvenes que se encuentran y comienzan a construir el Proyecto África Indego, una asociación de ONG con cooperativas de mujeres en Ruanda. Indego conecta las cooperativas en el mercado minorista internacional de productos artesanales hechos a mano, ayuda a las cooperativas construyen su capacidad de negocio, y desarrolla y ofrece formación en el aula en la vida y habilidades de negocio para los miembros de la cooperativa. En el moment...Starting at €8.20
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The Competitive Battle Continues (Spanish version)
Bartlett, Christopher A.Case HBS-914S12StrategyDescribes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades, both companies adapt their strategic intent and organizational capability to match and counter the competitive advantage of the other. The case shows how each is faced to restructure as its competitive advantage erodes.Starting at €8.20
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Traversing a Career Path: Pat Fili-Krushel (A) (Spanish Version)
McGinn, Kathleen L.; Kolb, Deborah M.; Hammer, Cailin B.Case HBS-917S12Knowledge and CommunicationPat Fili-Krushel, CEO y presidente de WebMD y ex presidente de la cadena ABC, contempla aceptar la oferta de Richard Parson a convertirse en el primer vicepresidente ejecutivo de administración de AOL Time Warner. La aceptación de esta posición sería una parte posterior traslado a medios de comunicación, sino también un cambio de carrera de posiciones de línea a un papel personal corporativo. El caso perfiles de experiencias de medios de Fili-Kru...Starting at €8.20
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Storming into the U.S. Market (Spanish version)
Bartlett, Christopher A.; Gordon, Rachel; Lafkas, JohnCase HBS-918S10StrategyThe RoboTech case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative product (a specialized surgical robot) in an unfamiliar market segment (spinal surgery) and decides to enter the unfamiliar, distant U.S. healthcare market, which is characteri...Starting at €8.20
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Kentucky Fried Chicken (Japan) Ltd. (Spanish version)
Bartlett, Christopher A.; Rangan, U. SrinivasaCase HBS-318S12StrategyDescribes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful. In doing so, Weston ignores or circumvents policies and control from KFC's headquarters and becomes very upset when more sophisticated planning, coordination, and control systems be...Starting at €8.20
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Microsoft: Competir por el talento (B)
Bartlett, Christopher A.; Glinska, MegCase HBS-302S06Knowledge and CommunicationComplementa el caso (A).Starting at €5.74