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HBSP (USA)
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Cocreating Business's New Social Compact
Brugmann, Jeb; Prahalad, C.K.Article HBS-R0702D-EEconomicsThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Moving beyond decades of mutual distrust and animosity, corporations and nongovernmental organizations (NGOs) are learning to cooperate with each other. Realizing that their interests are converging, the two sides are working together to create innovative business ...Starting at €8.20
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Innovation's Holy Grail
Prahalad, C.K.; Mashelkar, R.A.Article HBS-R1007N-EStrategyAffordability and sustainability, not premium pricing and abundance, are the new tenets of effective innovation. Westerners are struggling with the shift in mind-set, but a few emerging-market pioneers are showing the way: They're designing inexpensive products and manufacturing them with so little capital and on a scale so vast that their prices-1 cent for a one-minute telephone call, $2,000 for a car-are the lowest in the world. Nowhere is this...Starting at €8.20
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Racial Discrimination on Airbnb: The Role of Platform Design, Teaching Note
Luca, MichaelTeaching Note HBS-920039-ETeaching note for case 920051.Starting at €0.00
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The Role of Experiments in Organizations
Luca, MichaelTeaching Note HBS-920044-EThis note outlines the structure and content of a four-class module-The Role of Experiments in Organizations-that is designed to introduce students to the role of experimental methods in managerial decisions.Starting at €0.00
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Behavior Change for Good
Bazerman, Max H.; Luca, Michael; Lawrence, MarieCase HBS-920049-EStarting at €8.20
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Aibnb (A) and (B), Teaching Note
Edelman, Benjamin; Luca, MichaelTeaching Note HBS-912021-EInformation TechnologiesTeaching Note for 912019 and 912020.Starting at €0.00
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Behavioural Insights Team (B)
Luca, Michael; Rooney, PatrickCase HBS-915025-EMarketingExamines the founding of the United States of America during the second half of the eighteenth century. Focuses on: 1) the reasons why the American colonists rebelled against Britain (1763-1774); 2) the problems the new nation confronted during the War of Independence and under the Articles of Confederation (1775-1788); 3) the main issues taken up at the Constitutional Convention in Philadelphia (1787); and 4) the enormous challenges facing Alexa...Starting at €5.74
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Launching Yelp Reservations (B)
Luca, Michael; Mohan, Kevin P.; Rooney, PatrickCase HBS-916004-EStarting at €5.74
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Behavioural Insights Team (A) and (B), Teaching Note
Luca, Michael; Rooney, PatrickTeaching Note HBS-916050-EMarketingTeaching note for cases 915024 and 915025. The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles to solve a managerial problem - increasing tax compliance rates among delinquent taxpayers. Students are asked to rewrite the letter tha...Starting at €0.00
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Managing Diversity and Inclusion at Yelp (B)
Luca, Michael; Schwartzstein, Joshua R.; Subramani, GauriCase HBS-918012-ELeadership and People ManagementStarting at €5.74