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HBSP (USA)
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El caso HBR: la venganza de los clientes
Ariely, Dan; Farmer, Tom; Bennett, Nate; Martin, Chris; Fein, Nancy; Libai, BarakArticle HBS-R0712AMarketingVenerable Detroit fabricante de automóviles Atida Motors cuenta con un nuevo centro de llamadas en Bangalore que la compañía espera aumentar su reputación de servicio al cliente. Pero no parece estar haciéndolo todavía. Las quejas sobre el Andromeda XL - la cadera nuevo modelo Atida esperanzas capturarán la imaginación de Wall Street - están inundando el centro de llamadas. retrasos de llamadas están construyendo, y cartas de reclamación se acumu...Starting at €8.20
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The End of Rational Economics (Spanish version)
Ariely, DanArticle HBS-R0907HLeadership and People ManagementStandard economic theory assumes that human beings are capable of making rational decisions and that markets and institutions, in the aggregate, are healthily self-regulating. But the global economic crisis, argues Ariely, has shattered these two articles of faith and forced us to confront our false assumptions about the way markets, companies, and people work. So where do corporate managers - who are schooled in rational assumptions but run mess...Starting at €8.20
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The HBR Agenda 2011 (Spanish version)
Ariely, Dan; Brown, Tim; Cappelli, Peter; Davenport, Thomas H.; Duflo, Esther; Fernández-Aráoz, Claudio; Govindarajan, Vijay; Gratton, Lynda; Hackman, J. Richard; Ibarra, Herminia; Kedrosky, Paul; Lafley, A.G.; Li, Charlene; Ma, Jack; Manzoni, Jean-Francois; Pink, Daniel H.; Porter, Michael E.; Schein, Edgar H.; Schmidt, Eric; Schwab, Klaus; Shirky, Clay; Stiglitz, Joseph E.; Sutton, Robert I.; Tyson, LaArticle HBS-R1101BKnowledge and CommunicationJoseph E. Stiglitz will be crafting a new postcrisis paradigm for macroeconomics whereby rational individuals interact with imperfect and asymmetric information. Herminia Ibarra will be looking for hard evidence of how "soft" leadership creates value. Eric Schmidt will be planning to scale mobile technology by developing fast networks and providing low-cost smartphones in the poorest parts of the world. Michael Porter will be using modern cost a...Starting at €8.20
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Shared Views and Common Choices: Who Is Generation Y, and What Does that Mean for Your Career
Erickson, TamaraBook Chapter HBS-7813BC-EIt is not easy to pin down Generation Y. This is due to a number of factors - how global Y's are, their vastly different socioeconomic starting points, and intense desire for individuality. In this chapter, the author reviews the characteristics that define this generation - how Y's see themselves, what they value, and what they want from work -identifying traits that influence the career path and choices of Generation Y. This chapter is excerpt...Starting at €8.20
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Identify Your Preferences: Generation Y--Shaping Your Personal Career Strategy
Erickson, TamaraBook Chapter HBS-7815BC-EThere is a clear link between understanding what you love and identifying tangible elements of the work environment that would be best for you. What is the deciding factor in your job search? In this chapter, the author describes six archetypes of work-related passions and preferred relationships. She also includes an exercise to help you determine which of the six rates highest for you. This chapter is excerpted from "Plugged In: The Generation...Starting at €8.20
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Reinvent Your Career and Your Life: Doing What You Want--Career Strategies for Boomers
Erickson, TamaraBook Chapter HBS-5093BC-ELeadership and People ManagementToday, far too many Boomers find themselves begrudgingly sticking with their current employers. But in an age of unprecedented opportunities for this generation of workers, this needn't ever happen. This chapter discusses strategies for tapping into and realizing what you want out of life and career, whether you hope to continue traditional work, branch out into nonprofit or volunteer work, or focus on family. This chapter is excerpted from "Ret...Starting at €8.20
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Challenge Your Assumptions--and Your Employer's: How Boomers Can Benefit from the Changing Workplace
Erickson, TamaraBook Chapter HBS-5098BC-ELeadership and People ManagementThis chapter takes a close look at the expanding life choices of the Boomer generation and the implications these choices will have on how workers of this generation will spend the rest of their lives. This chapter is excerpted from "Retire Retirement: Career Strategies for the Boomer Generation."Starting at €8.20
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Why Do You Think What You Think: Boomers' Views on Work and the World
Erickson, TamaraBook Chapter HBS-5099BC-ELeadership and People ManagementThis chapter profiles Boomers and their unique worldview and relationship to work, comparing their attitudes and expectations to those of other generations. This chapter is excerpted from "Retire Retirement: Career Strategies for the Boomer Generation."Starting at €8.20
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Shaping Generation X: Your Teen Years--And What They Mean for Your Work Life
Erickson, TamaraBook Chapter HBS-5671BC-ERemember Tylenol tampering, the rise of MTV, the start of the AIDs epidemic, and mothers re-entering the workforce in droves? They are all experiences shared by you and your fellow members of Generation X, and whether you like it or not, these experiences shaped the way you fit into the workplace. Many of our most powerful and lasting beliefs are formed when we are teenagers, when we first shift our focus from tangible objects and begin to wrestl...Starting at €8.20
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What Are They Thinking: The Other Four Generations--What Generation X'ers Should Know About their Colleagues
Erickson, TamaraBook Chapter HBS-5673BC-EUnderstanding why people from other generations behave the way they do will give you, as a member of Generation X, an advantage as you work with them - whether they be your bosses, colleagues, clients, partners, or customers. This chapter is about "them" - the other generations who share your workplace and your lives: the Traditionalists, Boomers, Generation Y, and the up-and-coming Re-Generation. In the workplace, confusion and frustration often...Starting at €8.20