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HBSP (USA)
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Atlantic Aviation Corporation: División Westwind
Bonoma, Thomas V.Case HBS-505S05MarketingPlantea cuestiones sobre el control y controlar los costos de demostración de vuelo para el avión de negocios Westwind. vicepresidente de marketing de Atlántico está preocupado por el aumento de los costos de demostración, pero no desea negar sólidas perspectivas de un paseo de evaluación. Se le pide al gerente general de la división de formular una política de cumplir ambos objetivos. Previsto para el uso en la sección de política de marketing d...Starting at €8.20
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Boston Whaler, Incorporated: gestión de la red de distribuidores
Bonoma, Thomas V.; Kane, Margaret L.Case HBS-512S16MarketingSr. Joseph Lawler, presidente de Boston Whaler, Inc. (BWI) recién nombrado, considera que una mejor gestión de concesionarios es la clave para el crecimiento continuo de su empresa. BWI fabricó un alto precio, el rendimiento de la línea de alta potencia y otros barcos para los mercados recreativas, comerciales y de otro tipo. Sus 250 distribuidores eran servidos por una pequeña fuerza de los directores regionales. La mayoría de los comerciantes n...Starting at €8.20
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Escuela Outward Bound Hurricane Island
Bonoma, Thomas V.; Clark, Bruce H.Case HBS-515S18MarketingEl huracán Island Outward Bound, una pequeña escuela, sin fines de lucro que ayudó a la educación experimental pionero en los Estados Unidos, se ha recuperado recientemente de una crisis financiera. Los estudiantes toman el papel de la nueva gerente de marketing de la escuela, que está preparando su primer plan de marketing para la organización. Frente a un presupuesto de marketing apretado, los estudiantes deben elegir entre varios programas de ...Starting at €8.20
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IDS Financial Services (Spanish version)
Bonoma, Thomas V.; Drumwright, Minette E.Case HBS-520S14MarketingScarce managerial talent, sales force turnover, and client attrition were potential problems underlying IDS' disappointing performance at mid-year 1987. The marketing vice president had three potential "fixes": 1) increasing or decreasing the $35 million budget for marketing programs, 2) accelerating the expansion of the 6,746-person sales force numerically, and 3) emphasizing the strategic geographical expansion of the sales force. The teaching ...Starting at €8.20
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Aadhaar: From Voluntary to Mandatory
Khanna, Tarun; Raina, Anjali; Chawla, RachnaCase HBS-717512-EStrategyApproximately 1.1 billion residents of India (99% of the population) had a unique biometric identity-Aadhaar-by 2017. In six years, the Unique Identification Authority of India (UIDAI) had achieved an unprecedented milestone in emerging and developed markets. The stated objective was to create a corruption-proof social security infrastructure that enables the disenfranchised to access benefits without any diversion to middlemen and unscrupulous e...Starting at €8.20
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HN Agri Serve: Growing Prosperity
Alvarez, Jose B.; Raina, Anjali; Chawla, RachnaCase HBS-515006-EEntrepreneurshipIn 2014, Khuram Mir, CEO of HN Agri Serve, an innovative apple orchard company in the Kashmir region of Northern India, wonders about the best growth strategy for his company.Starting at €8.20
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Aadhaar: India's 'Unique Identification' System
Khanna, Tarun; Raina, AnjaliCase HBS-712412-EEconomicsThe case focuses on the execution challenges facing Nandan Nilekani, the Chairman, and Ram Sevak Sharma, Director General and Mission Director of the Unique Identification Authority of India. India had no nationally accepted way to prove identity and hence 42% of the population at the base of the pyramid had to resort to bribery to access entitlements, while a web of fake or multiple identities facilitated criminal diversion of government subsidi...Starting at €8.20
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Aadhaar: India's 'Unique Identification' System , Teaching Note
Khanna, Tarun; Raina, AnjaliTeaching Note HBS-713481-EStrategyTeaching Note for 712412Starting at €0.00
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Pratham - Every Child in School and Learning Well
Datar, Srikant M.; Childress, Stacey; Tahilyani, Rachna; Raina, AnjaliCase HBS-110001-EThe case focuses on how Pratham, a non-governmental organization, provided quality education to underprivileged children in India by collaborating with the government. It focuses on the problem Madhav Chavan, the founder, is trying to solve, the contributStarting at €8.20
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Naina Lal Kidwai: Investing in Her Country
Groysberg, Boris; Raina, AnjaliCase HBS-413003-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. This case showcases the 30-year career of Naina Lal Kidwai, Chairman of HSBC India, a leading woman business leader globally. It demonstrates how Kidwai spent a lifetime overcoming barriers as a woman in a male-dominated profession and as an Indian in the global marketplace. Now, as opportunities to play a role in the environment are beginning to open up, she has to decide t...Starting at €8.20