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HBSP (USA)
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Jeffrey Dunn and Sesame Workshop: Bringing Big Bird Back to Health, Teaching Note
Kanter, Rosabeth Moss; Raffaelli, Ryan L.; Malone, Ai-Ling Jamila; Cohen, JonathanTeaching Note HBS-ALI017-ETeaching note for cases 317086 and 317094.Starting at €0.00
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Atlantic Aviation Corporation: División Westwind
Bonoma, Thomas V.Case HBS-505S05MarketingPlantea cuestiones sobre el control y controlar los costos de demostración de vuelo para el avión de negocios Westwind. vicepresidente de marketing de Atlántico está preocupado por el aumento de los costos de demostración, pero no desea negar sólidas perspectivas de un paseo de evaluación. Se le pide al gerente general de la división de formular una política de cumplir ambos objetivos. Previsto para el uso en la sección de política de marketing d...Starting at €8.20
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Boston Whaler, Incorporated: gestión de la red de distribuidores
Bonoma, Thomas V.; Kane, Margaret L.Case HBS-512S16MarketingSr. Joseph Lawler, presidente de Boston Whaler, Inc. (BWI) recién nombrado, considera que una mejor gestión de concesionarios es la clave para el crecimiento continuo de su empresa. BWI fabricó un alto precio, el rendimiento de la línea de alta potencia y otros barcos para los mercados recreativas, comerciales y de otro tipo. Sus 250 distribuidores eran servidos por una pequeña fuerza de los directores regionales. La mayoría de los comerciantes n...Starting at €8.20
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Escuela Outward Bound Hurricane Island
Bonoma, Thomas V.; Clark, Bruce H.Case HBS-515S18MarketingEl huracán Island Outward Bound, una pequeña escuela, sin fines de lucro que ayudó a la educación experimental pionero en los Estados Unidos, se ha recuperado recientemente de una crisis financiera. Los estudiantes toman el papel de la nueva gerente de marketing de la escuela, que está preparando su primer plan de marketing para la organización. Frente a un presupuesto de marketing apretado, los estudiantes deben elegir entre varios programas de ...Starting at €8.20
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IDS Financial Services (Spanish version)
Bonoma, Thomas V.; Drumwright, Minette E.Case HBS-520S14MarketingScarce managerial talent, sales force turnover, and client attrition were potential problems underlying IDS' disappointing performance at mid-year 1987. The marketing vice president had three potential "fixes": 1) increasing or decreasing the $35 million budget for marketing programs, 2) accelerating the expansion of the 6,746-person sales force numerically, and 3) emphasizing the strategic geographical expansion of the sales force. The teaching ...Starting at €8.20
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Jean-Claude Biver (A): The Reemergence of the Swiss Watch Industry
Raffaelli, Ryan L.Case HBS-415031-ELeadership and People ManagementIn the early 1980s, the Swiss watch industry was near collapse after failing to adapt to Japanese competition from battery-powered quartz technology. In 1982, Jean-Claude Biver purchased Blancpain, a watch company that had been out of business since 1961 but had once made mechanical watches, for $16,000. After successfully reviving Blancpain, Biver sold the company to Nicolas G. Hayek (Chairman of the Swatch Group) for $43 million a decade later....Starting at €8.20
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Leading and Managing Change
Raffaelli, Ryan L.Case HBS-415040-ELeadership and People ManagementManaging change is consistently ranked as one of the most critical and difficult tasks that leaders face. This note outlines the key choices that leaders must make when engineering change. It is organized into four sections, offering guidance on how to: 1) diagnose the need for change; 2) determine what sort of change is called for (e.g., radical or incremental); 3) develop a delivery strategy that fosters stakeholder buy-in; and, 4) evaluate imp...Starting at €8.20
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Faber-Castell (B)
Raffaelli, Ryan L.; Snively, ChristineCase HBS-417030-ELeadership and People ManagementSupplement to case 417010.Starting at €5.74
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Ron Johnson: A Career in Retail, Teaching Note
Raffaelli, Ryan L.Teaching Note HBS-419010-ELeadership and People ManagementTeaching note for case 516016.Starting at €0.00
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Moleskine (A) and (B), Teaching Note
Raffaelli, Ryan L.Teaching Note HBS-419061-ELeadership and People ManagementTeaching note for cases 716407 and 716464.Starting at €0.00