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HBSP (USA)
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Atlantic Aviation Corporation: División Westwind
Bonoma, Thomas V.Case HBS-505S05MarketingPlantea cuestiones sobre el control y controlar los costos de demostración de vuelo para el avión de negocios Westwind. vicepresidente de marketing de Atlántico está preocupado por el aumento de los costos de demostración, pero no desea negar sólidas perspectivas de un paseo de evaluación. Se le pide al gerente general de la división de formular una política de cumplir ambos objetivos. Previsto para el uso en la sección de política de marketing d...Starting at €8.20
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Boston Whaler, Incorporated: gestión de la red de distribuidores
Bonoma, Thomas V.; Kane, Margaret L.Case HBS-512S16MarketingSr. Joseph Lawler, presidente de Boston Whaler, Inc. (BWI) recién nombrado, considera que una mejor gestión de concesionarios es la clave para el crecimiento continuo de su empresa. BWI fabricó un alto precio, el rendimiento de la línea de alta potencia y otros barcos para los mercados recreativas, comerciales y de otro tipo. Sus 250 distribuidores eran servidos por una pequeña fuerza de los directores regionales. La mayoría de los comerciantes n...Starting at €8.20
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Escuela Outward Bound Hurricane Island
Bonoma, Thomas V.; Clark, Bruce H.Case HBS-515S18MarketingEl huracán Island Outward Bound, una pequeña escuela, sin fines de lucro que ayudó a la educación experimental pionero en los Estados Unidos, se ha recuperado recientemente de una crisis financiera. Los estudiantes toman el papel de la nueva gerente de marketing de la escuela, que está preparando su primer plan de marketing para la organización. Frente a un presupuesto de marketing apretado, los estudiantes deben elegir entre varios programas de ...Starting at €8.20
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IDS Financial Services (Spanish version)
Bonoma, Thomas V.; Drumwright, Minette E.Case HBS-520S14MarketingScarce managerial talent, sales force turnover, and client attrition were potential problems underlying IDS' disappointing performance at mid-year 1987. The marketing vice president had three potential "fixes": 1) increasing or decreasing the $35 million budget for marketing programs, 2) accelerating the expansion of the 6,746-person sales force numerically, and 3) emphasizing the strategic geographical expansion of the sales force. The teaching ...Starting at €8.20
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Root Capital and the Efficient Impact Frontier
Cole, Shawn; Reimers Brumme, Caitlin LindsayCase HBS-218084-EIn 2015 Root Capital, a pioneer in the impact investing space, began to explore how to more systematically integrate impact and financial management. After much deliberation, Root Capital landed on ex-ante rating system for any potential investment which produced a proprietary expected impact. With this tool in place, Root Capital had an integrated picture of impact and financial performance for a loan, and across its portfolio. The next question...Starting at €8.20
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Investing in the 21st Century: Return, Risk and Impact
Cole, Shawn; Gandhi, Vikram; Reimers Brumme, Caitlin LindsayTeaching Note HBS-219005-EFinanceStarting at €0.00
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Blue Haven Initiative: The PEGAfrica Investment
Gandhi, Vikram; Reimers Brumme, Caitlin Lindsay; Migdal, AmramCase HBS-318003-EFinanceThis case examines Blue Haven Initiative (BHI), an impact investing fund and family office, and one of its investments, PEGAfrica (PEG). BHI founder Liesel Pritzker Simmons' motivations for using her family wealth to start a family office focused on impacStarting at €8.20
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The Rise Fund: TPG Bets Big on Impact
Gandhi, Vikram; Reimers Brumme, Caitlin Lindsay; Mehta, SarahCase HBS-318041-EFinanceIt is March 2017 and TPG, a global alternative investment firm with $74 billion assets under management, has recently launched its inaugural impact investing fund-the $2 billion Rise Fund. In an effort to "take the religion out of impact investing," Mike Stone, CIO of Rise, has partnered with Chris Addy at The Bridgespan Group, a nonprofit consultancy, to develop an evidence-based methodology for quantifying the impact of prospective Rise investm...Starting at €8.20
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THE VELUX FOUNDATIONS: Selecting Impact Funds
Gandhi, Vikram; Reimers Brumme, Caitlin Lindsay; Schwalb, NathanielCase HBS-819021-EFinanceAfter much internal debate, THE VELUX FOUNDATIONS of Denmark have decided to allocate a small percentage of their investment portfolio to impact investments. Cambridge Associates, one of the leading investment advisory firms in the world, has been engaged to assist them in developing and implementing an "impact strategy." VELUX only invests in funds (as opposed to direct investments) and must now decide on fund selection criteria and on specific ...Starting at €8.20
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Goldman Sachs: Making an Imprint in Impact Investing
Cole, Shawn; Gandhi, Vikram; Reimers Brumme, Caitlin Lindsay; Schenk, LynnCase HBS-218069-EFinanceGoldman Sachs acquired Imprint Capital Advisors, a small firm that specialized in advising clients on environmental/social/governance (ESG) and impact investments. The founders sold Imprint with the belief that joining a global financial firm would help to scale impact investing, if not bring it into the mainstream. The case is set two years after the acquisition. It describes impact investing, the founding of Imprint, and its evolution from serv...Starting at €8.20