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HBSP (USA)
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Be a Better Leader, Have a Richer Life (Spanish version)
Friedman, Stewart D.Article HBS-R0804HLeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Work fills most executives' lives to the brim, leaving insufficient time for their families, their communities, and themselves. But Wharton professor Friedman suggests that, rather than view the problem as a set of trade-offs, executives use their leadership talen...Starting at €8.20
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Atlantic Aviation Corporation: División Westwind
Bonoma, Thomas V.Case HBS-505S05MarketingPlantea cuestiones sobre el control y controlar los costos de demostración de vuelo para el avión de negocios Westwind. vicepresidente de marketing de Atlántico está preocupado por el aumento de los costos de demostración, pero no desea negar sólidas perspectivas de un paseo de evaluación. Se le pide al gerente general de la división de formular una política de cumplir ambos objetivos. Previsto para el uso en la sección de política de marketing d...Starting at €8.20
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Boston Whaler, Incorporated: gestión de la red de distribuidores
Bonoma, Thomas V.; Kane, Margaret L.Case HBS-512S16MarketingSr. Joseph Lawler, presidente de Boston Whaler, Inc. (BWI) recién nombrado, considera que una mejor gestión de concesionarios es la clave para el crecimiento continuo de su empresa. BWI fabricó un alto precio, el rendimiento de la línea de alta potencia y otros barcos para los mercados recreativas, comerciales y de otro tipo. Sus 250 distribuidores eran servidos por una pequeña fuerza de los directores regionales. La mayoría de los comerciantes n...Starting at €8.20
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Escuela Outward Bound Hurricane Island
Bonoma, Thomas V.; Clark, Bruce H.Case HBS-515S18MarketingEl huracán Island Outward Bound, una pequeña escuela, sin fines de lucro que ayudó a la educación experimental pionero en los Estados Unidos, se ha recuperado recientemente de una crisis financiera. Los estudiantes toman el papel de la nueva gerente de marketing de la escuela, que está preparando su primer plan de marketing para la organización. Frente a un presupuesto de marketing apretado, los estudiantes deben elegir entre varios programas de ...Starting at €8.20
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IDS Financial Services (Spanish version)
Bonoma, Thomas V.; Drumwright, Minette E.Case HBS-520S14MarketingScarce managerial talent, sales force turnover, and client attrition were potential problems underlying IDS' disappointing performance at mid-year 1987. The marketing vice president had three potential "fixes": 1) increasing or decreasing the $35 million budget for marketing programs, 2) accelerating the expansion of the 6,746-person sales force numerically, and 3) emphasizing the strategic geographical expansion of the sales force. The teaching ...Starting at €8.20
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The Total Leadership Experience
Friedman, Stewart D.Book Chapter HBS-4572BC-EThe Total Leadership program is for you if you sense that you are succeeding in one aspect of life while underperforming in the others, or failing to capture value from one part of life and bring it to bear in the others, or living with too much conflict among your different roles. This chapter introduces the Total Leadership program-a new method for developing leadership and integrating work, home, community, and self. This chapter is excerpted...Starting at €8.20
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Clarify What's Important to You: Leadership with Authenticity
Friedman, Stewart D.Book Chapter HBS-4573BC-EThe essence of acting with authenticity is in knowing what you care about and then doing your best to be true to these values and aspirations. The exercises you'll do in this chapter will help you articulate these most important aspects of your life's purpose, and provide the foundation for the journey to Total Leadership. This chapter is excerpted from "Total Leadership: Be a Better Leader, Have a Richer Life."Starting at €8.20
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Your Total Leadership Coaching Network
Friedman, Stewart D.Book Chapter HBS-4580BC-EBeing in a coaching network enhances the value of your Total Leadership experience. This chapter offers tips and ideas to help you and your friends, colleagues, and family members use some basic coaching concepts and methods to make the most of a Total Leadership program. This chapter is excerpted from "Total Leadership: Be a Better Leader, Have a Richer Life."Starting at €8.20
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Unconventional Wisdom in a Downturn (Spanish version)
Kaplan, Robert S.; Norton, David P.; Friedman, Stewart D.; Krishnamurthy, BV; Erickson, Tamara J.; Stibel, Jeffrey M.; Delgrosso, PeterArticle HBS-F0812DStrategyWhat best practice challenges the conventional wisdom about what to do in a downturn? We put that question to our team of management bloggers at harvardbusiness.org. This article provides an edited selection of their provocative responses.Starting at €8.20
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Mommy-Track Backlash (HBR Case Study and Commentary)
Hayashi, Alden M.; Darlin, Michele S.; Dineen, Chris; Burkett, Elinor; Friedman, Stewart D.Article HBS-R0103A-ELeadership and People ManagementPlease don't tell me that I need to have a baby to have this time off. Those words were still ringing in the ears of Jessica Gonon an hour after a tense meeting with Jana Rowe, one of her key account managers. Jessica, the vice president of sales and customer support at ClarityBase, considered Jana's request for a four-day workweek, for which she was willing to take a corresponding 20% cut in pay. Although the facts seemed simple, the situation w...Starting at €8.20