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Darden University of Virginia (USA)
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Mexico: From Crisis to Reforms and from Reforms to Crisis
Saffie, FelipeCase DARDEN-GEM-0205-EEconomicsAs he prepares for a 2023 meeting of General Electric Corp. (GE), Vladimiro de la Mora, president of GE Mexico, weighs the potential benefits and risks of nearshoring production to the Mexican border. Along with major ports that accessed both the Pacific and Atlantic Oceans and a 2,000-mile frontier shared with the United States, Mexico has a long history of trade and cooperation with the United States, supported by trade agreements and low labor...Starting at €8.20
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Determinants of Economic Growth: Supplemental Note
Saffie, FelipeTechnical Note DARDEN-GEM-0204-EEconomicsThis note works best when paired with two other Darden technical notes: "The IS/LM Model" (UVA-GEM-0126), and a note that directly supports this one, "Determinants of Economic Growth" (UVA-GEM-0202). This note provides a formal mathematical derivation to address recurring questions about the Solow model (see GEM-0202 for details). Using a detailed derivation that starts from the investment equation used in UVA-GEM-0126, it shows why population g...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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Determinants of Economic Growth: Supplemental Note
Saffie, FelipeTechnical Note DARDEN-GEM-0204This note works best when paired with two other Darden technical notes: "The IS/LM Model" (UVA-GEM-0126), and a note that directly supports this one, "Determinants of Economic Growth" (UVA-GEM-0202). This note provides a formal mathematical derivation toStarting at €8.20
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Determinants of Economic Growth
Saffie, FelipeTechnical Note DARDEN-GEM-0202-EEconomicsEconomic growth is a recent phenomenon in human history. This technical note explores this phenomenon in detail, examining the work of Nobel laureate Robert Solow, whose growth model is the dominant paradigm for practitioners when evaluating countries' growth prospects. For math-oriented readers, this note pairs well with a companion technical note, "Determinants of Economic Growth: Supplemental Note" (UVA-GEM-0204).Starting at €8.20
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Product-Line Strategy at Porsche: The Effect of New Models on the Porsche Brand and the 911
Farris, Paul W.; Kang, Eric; Mitchell, JordanCase DARDEN-M-0695-EMarketingThe Porsche 911 has long been the face of the company's product line. Over the years, Porsche has added models priced either above or below the 911, but only the lower-priced models have sold well. Porsche seems to struggle between what an executive calls the "pull of the market" and the "tug of brand equity." This case provides an opportunity for students to analyze the optimal breadth of a product line that will balance sales, profitability, de...Starting at €8.20