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Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Orascom Telecom Holding (B): Building a European Telco Unit
Bourgeois, L. J. III; Hoeber, HenningCase DARDEN-S-0235-EStrategyJust as promised, Wind was only an initial platform acquisition for the European expansion; however, this further expansion took some time. Naguib Sawiris was eyeing opportunities to invest in both fixed and mobile operators in a number of continental European countries,Starting at €5.74
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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Product-Line Strategy at Porsche: The Effect of New Models on the Porsche Brand and the 911
Farris, Paul W.; Kang, Eric; Mitchell, JordanCase DARDEN-M-0695-EMarketingThe Porsche 911 has long been the face of the company's product line. Over the years, Porsche has added models priced either above or below the 911, but only the lower-priced models have sold well. Porsche seems to struggle between what an executive calls the "pull of the market" and the "tug of brand equity." This case provides an opportunity for students to analyze the optimal breadth of a product line that will balance sales, profitability, de...Starting at €8.20
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Roma Victor: Europe's First Serial Acquirer
Bourgeois, L. J. III; Hoeber, HenningCase DARDEN-BP-0551-ECorporate GovernanceBesides adopting the tactics and types of arms and armor effectively used by its adversities, the Romans also incorporated superior intangibles such as tactical knowledge of their enemies. This case is used in Darden's "Post-Merger Acquisition" course elective to draw parallels to M & A strategies used by corporations today.Starting at €8.20
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Strategic M&A Analysis
Bourgeois, L. J. III; Hoeber, HenningTechnical Note DARDEN-S-0224-EStrategyThis note deals with the issues of strategy, the first common source of acquisition failure. An appropriate master plan that links strategy and integration is a critical requirement for this interplay and ensures that the target will improve the acquirer’s overall competitive abilities.Starting at €8.20
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Orascom Telecom Holding (A): Wind and Weather
Bourgeois, L. J. III; Hoeber, HenningCase DARDEN-S-0234-EStrategyNaguib Sawiris, CEO of Egyptian Orascom Telecom Holding (OTH), continuously scoured the globe for opportunities to expand his telecommunications empire. In 2005, Naguib looked across the Mediterranean Sea and announced his intention to acquire Italian telecom operator Wind Telecomunicazioni S.p.A. (Wind), one of Italy’s leading telecommunication providers in the largest leveraged buyout in European business history.Starting at €8.20
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Orascom Telecom Holding (C): The Ups and Downs of Going Global
Bourgeois, L. J. III; Hoeber, HenningCase DARDEN-S-0236-EStrategyNaguib Sawiris was still eyeing several of the top mobile telephony markets in the world, but he was not the only one. Competition for attractive telecom assets was increasing, and Orascom Telecom Holding (OTH) needed to deal with several setbacks in its globalization efforts.Starting at €5.74