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Darden University of Virginia (USA)
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Naval Air Station Kodiak
Sack, Robert J.; McCarthy, J. D.; Pottinger, JeffCase DARDEN-C-2321-EAccounting and ControlCAPT Scott “Rattler” Smithson, weeks away from being relieved of duty at an air station that had achieved a performance record of virtual perfection, has received a surprise message from his Regional Commander that he fears will disrupt everything he’d worked so hard to achieve. The message indicates that the Commander Navy Installations Command (CNIC) headquarters had just issued a directive to all Regional Commanders to propose adjustments to r...Starting at €8.20
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Marketing and Ethics
Freeman, R. Edward; Fritz, Jacki; Mead, JennyCase DARDEN-E-0351-EBusiness Ethics and Corporate Social ResponsibilityMarketing tactics such as pricing, promotion, placement, and product decisions all help business owners create a need for their products or services. What managers seldom realize, however, is that the marketing decisions they make primarily to increase sales and market share have a great impact on society at large and thus have significant ethical implications. These seven caselets, which cover a variety of topics (including "the article of the h...Starting at €8.20
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Marketing and Ethics - Teaching Note
Freeman, R. Edward; Fritz, Jacki; Mead, JennyTeaching Note DARDEN-E-0351TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0351Starting at €0.00
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Naval Supply Systems Command: Leading Change (B)
Cross, Tom; Pottinger, Jeff; Harris, Jared D.; McCarthy, J. D.Case DARDEN-S-0149-EStrategyThe Commanding Officer, Fleet and Industrial Supply Center Jacksonville (FISC Jax) has returned from a meeting that was the latest step in NAVSUP’s effort to determine how best to meet customers’ needs and align with the NAVSUP Strategic Plan to generate savings for recapitalization. FISC Jax’s mission is to provide Navy, Marine Corps, Joint, and Allied forces with quality supplies and services on a timely basis. He reminds the NAVSUP leadership ...Starting at €5.74
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Fiat and Chrysler: Gaining on Global Automakers?
Spekman, Robert E.; Fritz, JackiCase DARDEN-M-0780-EMarketingThis case examines the formation of an alliance between Fiat and Chrysler during the height of the financial crisis as a mechanism to save Chrysler from liquidation. The case traces the events leading up to the alliance, discusses the early stage issues with which the partners have to deal, addresses some of the governance issues, and examines the past merger between Chrysler and Daimler that ended in a failure. The case presents a normative appr...Starting at €8.20
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Naval Station Anchorage
Pottinger, Jeff; McCarthy, J. D.; Sack, Robert J.Case DARDEN-C-2320-EAccounting and ControlCAPT Jake Branson is beginning his first week at work after assuming command of NAVSTA Anchorage. He has received a message from his Regional Commander indicating that Commander Naval Installations Command (CNIC) headquarters has just issued a requirement for all Regional Commanders to propose adjustments that would reduce its annual operating expenses by 3% (i.e., reduce its total annual authorized funding level by 3%) without sacrificing requir...Starting at €8.20
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Naval Supply Systems Command: Leading Change (A)
Cross, Tom; Pottinger, Jeff; Harris, Jared D.; McCarthy, J. D.Case DARDEN-S-0148-EStrategyThe effects of a declining resource environment were evident in the challenges facing the Commander of Naval Supply Systems Command in maintaining the readiness of Pacific Fleet forces. His superiors were calling for a significant transformation in the Navy’s business practices to overcome what was then projected as a $10 billion annual shortfall in the amount needed to recapitalize the fleet. But returning readiness levels to acceptable levels, ...Starting at €8.20