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Darden University of Virginia (USA)
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Wahoo Fitness: Segmentation and Data Insights - Teaching note
Venkatesan, Rajkumar; Adkins, ThomasTeaching Note DARDEN-M-1025TN-EMarketingTeaching note for product M-1025Starting at €0.00
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AB InBev’s Dividend Decision - Teaching note
Loutskina, Elena; Adkins, ThomasTeaching Note DARDEN-F-1907TN-EFinanceTeaching note for product F-1907Starting at €0.00
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Understanding TV and Video Streaming Industries: Measuring the Viewing Zeitgeist
Palomba, Anthony; Adkins, ThomasCase DARDEN-M-1042-EMarketingThis partially fictionalized case centers around the evolution of audience measurement analytics as the streaming era disrupts the media industry. The case places students in the shoes of a Netflix executive as they develop a slate of original series. Students are given a chance to explore the types of key performance indicators that might forecast a hit show while also learning about the media industry and the creative process.Starting at €8.20
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Apple Inc.: The Future of the Mac - Teaching note
Harris, Jared D.; Adkins, ThomasTeaching Note DARDEN-S-0340TN-EStrategyStarting at €0.00
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Citrix Systems, Inc.: A Fight Worth Fighting? - Teaching note
Loutskina, Elena; Adkins, ThomasTeaching Note DARDEN-F-2049TN-EFinanceIn December 2021, Valiant Capital Partners (VCP) is in the middle of bidding for Citrix Systems, Inc. (Citrix), to take the company private via a leveraged buyout (LBO). The auction of the renowned desktop-as-a-service (DaaS) company had attracted a number of bidders. VCP's initial bid of $15 billion ($92 per share) had allowed the fund to move to the final bidding round. Now with broader access to the company and its management, VCP has to revis...Starting at €0.00
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Chipotle: Capital Structure Decision - Teaching note
Loutskina, Elena; Adkins, ThomasTeaching Note DARDEN-F-1964TN-EFinanceTeaching note for product F-1964Starting at €0.00
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Apple Inc.: The Future of the Mac - Teaching note
Harris, Jared D.; Adkins, ThomasTeaching Note DARDEN-S-0340TNStrategyStarting at €0.00