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Darden University of Virginia (USA)
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The Apple iPhone - Teaching Note
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesTeaching Note DARDEN-M-0765TN-EMarketingTeaching note for product M-0765Starting at €0.00
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JW Sports Supplies (A); (B); and (C) - Teaching Note
Lynch; Luann J.Teaching Note DARDEN-C-2402TN-EAccounting and ControlTeaching note for product C-2402Starting at €0.00
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Caterpillar Inc. Taps the Chinese Bond Market
Lynch; Luann J.; Haskins; Mark E.Case DARDEN-C-2418-EAccounting and ControlAn MBA graduate prepares for a possible interview with Caterpillar Inc. by reading about the company’s longtime presence in China manufacturing heavy equipment and its continued optimism about the heavy equipment market in that country. He also learns that the company financed part of its operations and growth in China by issuing bonds in Hong Kong and wonders whether the company would return to that bond market in Hong Kong.Starting at €8.20
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The Apple iPhone (Abridged)
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesCase DARDEN-M-0851-EMarketingThis case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available data on iPhone production costs, channel margins, and marketing costs. It concludes with the July 2008 introduction of the second-generation 3G iPhone.Starting at €8.20
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Caterpillar Inc. Taps the Chinese Bond Market - Teaching Note
Lynch; Luann J.; Haskins; Mark E.Teaching Note DARDEN-C-2418TN-EAccounting and ControlTeaching note for product C-2418Starting at €0.00
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Daimler Taps the Chinese Panda Bond Market - Teaching Note
Lynch; Luann J.; Haskins; Mark E.Teaching Note DARDEN-C-2417TN-EAccounting and ControlTeaching note for product C-2417Starting at €0.00
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The Apple iPhone
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesCase DARDEN-M-0765-EMarketingThis case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available data on iPhone production costs, channel margins, and marketing costs. It concludes with the July 2008 introduction of the second generation 3G iPhone.Starting at €8.20