This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Darden University of Virginia (USA)
-
The Apple iPhone - Teaching Note
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesTeaching Note DARDEN-M-0765TN-EMarketingTeaching note for product M-0765Starting at €0.00
-
The Evolution of a Practitioner to Leadership (A)
Parmar, Bidhan L.; Cohen, Will; Mead, JennyCase DARDEN-E-0463-EBusiness Ethics and Corporate Social ResponsibilityWill Cohen, the case protagonist, has recently been promoted to Bank of America’s market sales executive for the mid-Atlantic region. In this position, he finds himself struggling with some of the conversations, personal interactions, and general dynamics he has had with his direct reports. Cohen had had a wildly successful decade-plus experience in wealth and investment advising for several large companies, including Goldman Sachs and JPMorgan C...Starting at €8.20
-
The Apple iPhone (Abridged)
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesCase DARDEN-M-0851-EMarketingThis case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available data on iPhone production costs, channel margins, and marketing costs. It concludes with the July 2008 introduction of the second-generation 3G iPhone.Starting at €8.20
-
The Evolution of a Practitioner to Leadership (A)
Parmar, Bidhan L.; Cohen, Will; Mead, JennyCase DARDEN-E-0463Business Ethics and Corporate Social ResponsibilityWill Cohen, the case protagonist, has recently been promoted to Bank of America’s market sales executive for the mid-Atlantic region. In this position, he finds himself struggling with some of the conversations, personal interactions, and general dynamics he has had with his direct reports. Cohen had had a wildly successful decade-plus experience in wealth and investment advising for several large companies, including Goldman Sachs and JPMorgan C...Starting at €8.20
-
The Evolution of a Practitioner to Leadership (B)
Parmar, Bidhan L.; Cohen, Will; Mead, JennyCase DARDEN-E-0464Business Ethics and Corporate Social ResponsibilityThis case, which follows up on "The Evolution of a Practitioner to Leadership (A)" (UVA-E-0463Starting at €5.74
-
The Evolution of a Practitioner to Leadership (B)
Parmar, Bidhan L.; Cohen, Will; Mead, JennyCase DARDEN-E-0464-EBusiness Ethics and Corporate Social ResponsibilityThis case, which follows up on "The Evolution of a Practitioner to Leadership (A)" (UVA-E-0463Starting at €5.74
-
The Apple iPhone
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesCase DARDEN-M-0765-EMarketingThis case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available data on iPhone production costs, channel margins, and marketing costs. It concludes with the July 2008 introduction of the second generation 3G iPhone.Starting at €8.20