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Darden University of Virginia (USA)
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The Apple iPhone - Teaching Note
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesTeaching Note DARDEN-M-0765TN-EMarketingTeaching note for product M-0765Starting at €0.00
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The Apple iPhone (Abridged)
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesCase DARDEN-M-0851-EMarketingThis case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available data on iPhone production costs, channel margins, and marketing costs. It concludes with the July 2008 introduction of the second-generation 3G iPhone.Starting at €8.20
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Le Frigorifique: Charles Tellier and the Creation of the Cold Chain (A)
Bruner, Robert F.; Costa, Sarah; Carr, SeanCase DARDEN-ENT-0232EntrepreneurshipThis case set describes the gale of creative destruction that came with the rise of refrigeration and the creation of a globalized food supply chain, examined through the life of Charles Tellier, a French entrepreneur and inventor of the refrigerated shipStarting at €8.20
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Le Frigorifique: Charles Tellier and the Creation of the Cold Chain (B)
Bruner, Robert F.; Costa, Sarah; Carr, SeanCase DARDEN-ENT-0233EntrepreneurshipThis case set describes the gale of creative destruction that came with the rise of refrigeration and the creation of a globalized food supply chain, examined through the life of Charles Tellier, a French entrepreneur and inventor of the refrigerated shipStarting at €5.74
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The Apple iPhone
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesCase DARDEN-M-0765-EMarketingThis case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available data on iPhone production costs, channel margins, and marketing costs. It concludes with the July 2008 introduction of the second generation 3G iPhone.Starting at €8.20